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Globalisation - Coca-Cola: the Ultimate Global Brand?
Fantastic lesson resource here from the BBC Magazine on the global reach (and history) of Coca-Cola. The recent decision to allow the sale of Coca-Cola in Burma means that there are just two countries in the world where it is not permitted to buy the iconic global beverage. Can you guess which two countries these are?
As the article explains, the Coca-Cola brand has been closely aligned to geo-political events over its 126 year history, largely as a result of its heritage in the USA.
China No Longer an Emerging Market - Soon to be the Biggest Market [10 Nov 2012]
Starbucks acquisition provides the base for entry into the juice bar market [25 Mar 2012]
Business size and the innovation debate [11 Jan 2012]
International operations decisions - Adidas trainers for $1? [26 Nov 2011]
An end to outsourcing? [18 May 2011]
Triumph - A Classic Case of Niche Export Success [19 Apr 2011]
CSR - BBC One Planet on Coca-Cola & Sustainability [24 Feb 2011]
CSR at the Movies - Manufactured Landscapes [20 Feb 2011]
CSR at the Movies - Wal-Mart: the High Cost of Low Price [20 Feb 2011]
Globalisation Video - The perfect plenary [26 Jan 2011]
Q&A - Evaluate the benefits and drawbacks of international expansion options [29 Dec 2010]
Globalisation and Indian Coffee Houses [27 Nov 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Rising industrial unrest in China [29 Jun 2010]
Cool looking map to highlight globalisation [1 Mar 2010]
Teaching strategy - Starbucks revisited [24 Jan 2010]
Halloween - packed full of business studies lesson ideas [3 Nov 2009]
Q&A - Does globalisation benefit UK businesses and the UK economy? [27 Oct 2009]
Q&A - What are the main factors driving globalisation? [27 Oct 2009]
Q&A - What is globalisation? [27 Oct 2009]
Revision Presentation - Globalisation & Business [27 Oct 2009]
Q&A - What are the main causes of unemployment? [27 Oct 2009]
McCurry beats McDonalds in a spicy Trademark Battle [8 Sep 2009]
Innocent Drinks & Coca-Cola - Interview with Richard Reed [13 Apr 2009]
Innocent turns to Coca-Cola to finance international expansion [7 Apr 2009]
Financial Fools, Climate Camp and Criticising Capitalism - Pressures for Peaceful Protest [27 Mar 2009]
Times ‘Business Ideas’ Podcasts [3 Feb 2008]
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Try some of these superb starter activities for Business Studies:
- Anagram Countdown
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- Memory Challenge
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- Catchphrase - Say What You See!
- Consider All Possibilities (C.A.P)
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- These are a few of my favourite things
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