Girl Power

There is no doubt that the recent recession has been a painful time for most businesses - but some have managed to come out on top. Here is a great article about four female entrepreneurs who have been recognised for their outstanding achievement over the last year and nominated for Veuve Clicquot Businesswoman of the Year Award and four case study exam style questions for you to practice with.

http://news.bbc.co.uk/1/hi/business/8583691.stm

Perfect case study material for BUSS4 on the recession, and as possible ‘essay’ style questions for exam practice here are a few examples for you to try out your extended exam style. Remember to PEE with conviction throughout your answer!

1) With reference to article above and your own research, discuss the view that retrenchment is inevitable in a recession. (40 marks)

2) With reference to article above and your own research, discuss the view that experienced leadership is the key to surviving a recession. (40 marks)

3) With reference to article above and your own research, evaluate the strategies businesses might deploy in response to the recession. (40 marks)

4) With reference to article above and your own research, evaluate the different range of management approaches to decision making in a recession. (40 marks)

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