Gap’s new logo lasts…one week
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The increasing power of consumer stakeholders using social media is illustrated here with a quick change of mind by the marketing dept at global retailer Gap. The original Gap logo, showing the word “GAP” inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter “p” in “Gap”. After more than 2,000 protests on sites like Facebook, Gap has announced that it will revert to the original logo.
Only time will tell whether the logo decision will help hinder Gap. Their global sales have been in steady decline for several years now. Maybe the business needs more than just a change of logo.
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