First mover advantage could prove fruitful

A delightful case study about a business start-up set up by two professional financiers who wanted to experience the challenges of setting up a small business…

The Starting Out series in the Telegraph is a wonderful source of examples of start-up case studies.  A recent feature on Fruitful Office is an excellent example.

There are lots of useful bits in here for AQA AS Unit 1 and Edexcel AS Unit 1.  For example:

Source of business idea
Start-up sources of finance
Marketing for a start-up
Employing people

It looks like the two guys running the business are really rolling their sleeves up to make it a success - though they may find the London office market a little tougher in 2008 and 2009 as cost-cutting takes hold in the offices of many financial services and professional firms.

For more information about the business, visit their website

Revision Presentation - the Startup Cash Flow Forecast [13 May 2012]
Revision Quiz - Sources of Finance for a Startup [12 May 2012]
Revision Quiz - Cash Flow Forecasting for a Startup [12 May 2012]
AQA AS Business (BUSS2) - Key Term A to Z Glossary [30 Apr 2012]
Enterprise, Location and Culture - Inside the new Google Campus in London [14 Apr 2012]
Revision Presentation - Mission, Aims, Objectives and Stakeholders [7 Apr 2012]
Start-ups - the Wooden Smartphone? [4 Mar 2012]
Lesson video : Franchising for beginners [4 Mar 2012]
Edexcel closes the gap on AQA for GCSE Business as BTEC First powers ahead [18 Dec 2011]
Meet the CEO of Dropbox - the man who said no to Steve Jobs! [20 Oct 2011]
How PepsiCo are trying to control diseconomies of scale [18 Oct 2011]
Revision Quiz - Startups and Understanding the Market [16 Oct 2011]
Revision Quiz - Market Research for a Business Startup [13 Oct 2011]
Revision Quiz - Locating the Startup Business [12 Oct 2011]
Revision Presentation - Risks and Rewards to Enterprise [7 Sep 2011]
Revision Presentation - Objectives of New Businesses [6 Sep 2011]
Insights from an Entrepreneur - Lara Morgan (Pacific Direct) [5 Sep 2011]
Luke Johnson on sources of finance for a startup [29 Aug 2011]
Debunking the myths of entrepreneurs and startups - a must read [28 Aug 2011]
Spotify - Five Years to Break-even [28 Aug 2011]
BUSS2 May 2011 - Ofqual assurance on exam results [8 Aug 2011]
The scandal of AQA BUSS2 - Update again, a response from AQA [9 Jun 2011]
What makes Ferguson great? [27 May 2011]
Strategy explained - Insights into Amazon [13 May 2011]
Your suggestions for new Business Studies resources & training [9 May 2011]
Edexcel AS Business Unit 1 - Specification Resource Map [23 Apr 2011]
AQA AS Business (BUSS2) - Specification Resource Map [22 Apr 2011]
Developing Exam Skills - BUSS2 [19 Apr 2011]
AQA unit 4 - some really good evidence here [29 Mar 2011]
The Year of Corporate Philanthropy [31 Jan 2011]
BUSS1 Revision Quiz - Sources of Finance for a Startup [13 Dec 2010]
Edexcel Unit 1 Business Studies - Key Term Revision Bank [2 Dec 2010]
Profiting from exams [2 Nov 2010]
How to start a toy shop [12 Oct 2010]
Insights from an Entrepreneur - Fraser Doherty (SuperJam) [10 Oct 2010]
Insights from an Entrepreneur - Will King (CEO King of Shaves) [10 Oct 2010]
Lesson Worksheet - Enterprise & Entrepreneurs [9 Aug 2010]
Essential business reading for the summer! [5 Aug 2010]
Starter Activity - AQA GCSE Unit 2, Growing as a Business [27 Jul 2010]
Lesson Activity - Market Research Cloze Exercise (1) [13 Jul 2010]
Entrepreneurs LIVE! 2010 - THE Enterprise Event for Students in 2010 [1 Jul 2010]
New BBC Resource: Start Up Stories [25 Jun 2010]
Gearing Up for BUSS4 [6 Jun 2010]
Rajeeb Dey to Speak at the 2010 Business Teacher National Conference [3 Jun 2010]
Girl Power [12 Apr 2010]
Corus chief calls for more government funds for the economy [8 Apr 2010]
How firms can make the most of the recovery [20 Mar 2010]
Motivation and management at John Lewis [11 Mar 2010]
The 40 Schoolboy Errors Made by Startups [6 Feb 2010]
Opportunities for Poundland in the recession [1 Feb 2010]
Flexible working thrives in the recession [1 Feb 2010]
Retrenchment and capacity cutting at Blacks Leisure - and then expansion again? [12 Jan 2010]
AQA AS Business (BUSS1) - Feedback from the Examiners [4 Jan 2010]
Some good reasons why startup business plans are a waste of time [17 Dec 2009]
Primary v Secondary Market Research for a Startup [4 Dec 2009]
Edexcel GCSE Business Unit 1 Revision Quiz [17 Oct 2009]
Startups and Small Businesses in Numbers [14 Oct 2009]
Teaching Activity on Startups - Mini Briefs [7 Oct 2009]
The Decline of Newspapers Creates a Surge in Local Startups [4 Oct 2009]
V-Water - from start up to exit [4 Oct 2009]
Emma Jones to speak at the Business Teacher National Conference 2010 [30 Sep 2009]
BTEC First & National in Business - Annual Conference for 2010 [23 Sep 2009]
Born in the Storm - 4 Start-ups One Year On [16 Sep 2009]
Memory Challenge - Start-ups [15 Sep 2009]
Is a recession the perfect time to launch a technology start-up? [14 Sep 2009]
Icing on the cake for entrepreneurs [13 Sep 2009]
Research Start-Ups! Team Challenge [4 Sep 2009]
AQA AS Business (BUSS1) - Recommended Websites (2009/10) [27 Aug 2009]
Edexcel A2 Business Unit 4a - Brompton Bicycles [26 Aug 2009]
Business angels take flight - just when small businesses need them [12 Jul 2009]
Tracking the progress of three new start-ups [21 Jun 2009]
AQA A2 Business (BUSS3) - Introduction to BUSS3 [30 May 2009]
Q&A - What are the main personal sources of finance an entrepreneur can obtain for a start-up? [27 May 2009]
Q&A - Should a start-up raise investment from outside investors? [27 May 2009]
Q&A - Why are start-ups vulnerable to cash flow problems? [26 May 2009]
Q&A - How can a business handle a loss? [26 May 2009]
Why businesses fail - an interview with Pepita Diamand [24 May 2009]
BA posts a record loss [22 May 2009]
Q&A - What are the main drawbacks to an entrepreneur of starting a business [22 May 2009]
AQA AS Business Unit 1 - Possible Evaluation Questions [17 May 2009]
AQA AS BUSS2 - Aproaching Evaluation [17 May 2009]
AQA AS Business (Managing a Business) - Revision Checklist [15 May 2009]
AQA AS Business Unit 1 (Planning & Financing a Business) Key Term Sheet Revision [13 May 2009]
Q&A - What are the main legal areas that a start-up business needs to consider? [1 May 2009]
Q&A - Describe the basics of setting up a business in the UK [1 May 2009]
Q&A - Does a start-up or small business need to recruit staff? [1 May 2009]
Q&A - Why should a small or start-up business employ consultants and advisers? [1 May 2009]
Q&A - What is a bank loan? [1 May 2009]
Video case study - Business Angels [1 May 2009]
Starbucks Strategy Video - Workshop Material [30 Apr 2009]
AQA AS Business Revision Quiz Bank [28 Apr 2009]
Small businesses in the middle of the crunch - insights for students [22 Apr 2009]
Start-ups - the spirit of enterprise lives on [14 Apr 2009]
Q&A - Why is the cash flow forecast so important? [1 Apr 2009]
Customers fume about the phoenix from the Wrapit flames [26 Mar 2009]
AQA GCSE (A) Virgin Group - Revision Quiz [11 Mar 2009]
Watch out - the BTECs are coming! [5 Mar 2009]
Q&A - What are fixed costs? [1 Mar 2009]
Q&A - Why do start-ups find it difficult to estimate revenues? [1 Mar 2009]
Q&A - What is franchising? [1 Mar 2009]

BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!