Farm diversification into ice-cream is not plain, vanilla process
Recommend on Google+
Researching some materials for our revision toolkit for the OCR Applied Business Unit 3, I came across a really useful case study on farm diversification into ice-cream.
This article in Farmers Weekly is an excellent case study in a start-up business. It describes how the farm at Chatsworh House attempted to diversify into ice-cream making.
There is some excellent, accessible business studies content in the article. The key points I picked up were:
- Diversification is easy to say, but it’s not a cheap or easy option
- The frm realised that an alternative diversification option was not attractive. They discovered that offering bed and breakfast had reached saturation point in the area
- Accreditation for food hygiene is essential if an ice-cream business is to build a customer base and retail distribution
- 6-12 months of production history is required before accreditation can be obtained
- As much time and effort was then spent on packaging design as getting the actual taste and texture of their ice cream just right.
blog comments powered by Disqus
ResearchBuster: Acquisitions [10 Feb 2012]
Strategic choice: What should Apple do for its investors? [29 Jan 2012]
What’s gone wrong for Kodak? [19 Jan 2012]
PepsiCo: economies or diseconomies of scale? [2 Nov 2011]
The Business of Newcastle United [12 Oct 2011]
Where there’s muck there’s brass [6 Jul 2011]
Nestle and Diversification - Investing in Healthcare [25 May 2011]
Stay small and focused - business lessons from Adele [24 May 2011]
Strategy explained - Insights into Amazon [13 May 2011]
HMV Strategy - Death of a Billion Downloads [24 Apr 2011]
Superb Analysis of the UK Coffee Market [5 Mar 2011]
Google, Profits and Diversification [16 Oct 2010]
McDonalds to diversify into…weddings [14 Oct 2010]
Farmers v Supermarkets - the battle continues [19 Jul 2010]
AQA BUSS4 Section B Practice Question - Starbucks [15 Jun 2010]
Strategy Case Study - Diversification for the Bread Family [21 May 2010]
Cadburys diversification goes back to its roots [11 Apr 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Q&A - Explain Ansoff’s Matrix [14 Jan 2010]
Is it my imagination or is this diversification? [5 Dec 2009]
Strategies for Diversification - Straight from the Horses Mouth [24 Nov 2009]
Diversification strategy : Tesco opts for own-label banking [28 Oct 2009]
HMV Diversifies into Cinema [26 Oct 2009]
Packaging as part of the marketing mix [30 Sep 2009]
WD-40 to diversify into…whatever customers want them to [1 Sep 2009]
What’s really in our food? [14 Jul 2009]
Snap, crackle and ... crumbs? Are cereal boxes toast, now? [22 Jun 2009]
From crisps to vodka - what else can you make from potatoes? [31 May 2009]
Q&A - Where does packaging fit into the marketing mix? [1 May 2009]
Starbucks Strategy Video - Workshop Material [30 Apr 2009]
Video Case Study - Just Jenny’s Ice Cream Start-up [22 Apr 2009]
Video case study - biofuel farmers feel the pressure [4 Apr 2009]
Video case study - pubs diversify to survive [23 Jan 2009]
Hovis - a classic example of successful product extension [15 Jan 2009]
Innocent Drinks diversifies into Veg [19 Sep 2008]
Farm diversification is still small business [28 Mar 2008]
New owners for Pontins try to defy the product life cycle [27 Mar 2008]
Are supermarkets morphing into community centres? [4 Mar 2008]
Pest controller sees profits tumble [28 Feb 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
Popular Topic Tags
recession, demand, prices, price, unemployment, profit, economics, costs, investment, inflation, supply, employment, trade, competition, gdp, risk, china, debt, euro, entrepreneur, capacity, production, innovation, downturn, tutor2u, revision, pay, exports, manufacturing, confidence, profits, food, incentives, banks, strategy, globalisation, aqa, expectations, oil, csr, usa, startup, retailers, housing, productivity, sterling, supermarkets, takeover, google, economies of scale, mortgage, cash flow, advertising, quiz, leadership, property, buss4, tesco, economic growth, video, efficiency, enterprise, motivation, stakeholders, apple, deflation, corporate social responsibility, ebea, market share, airlines, pricing, taxation, merger, slowdown, bank of england, acquisition, interest rates, market failure, borrowing, competitiveness, sustainability, product life cycle, credit crunch, budget deficit, aqa business studies, facebook, twitter, aqa business, bbc, nelson thornes, philip allan updates, starbucks, philip allan, monopoly, diversification, recruitment, organic growth, stocks, training, oligopoly, starter activity, shareholders, uk economy, poverty, dollar, emerging markets, government failure, retailing, management, suppliers, buss1, marketing mix, tim harford, cpi, branding, opportunity cost, breakeven, government spending, hodder education, vat, product, customer service, eu, losses, wages, evaluation, india, external growth, wealth, environment, edexcel, location, promotion, technology, information failure, business studies revision, sources of finance, franchise, aqa gce business, elasticity, regulation, spare capacity, welfare, jobs, economic cycle, marketing, zondle, strategic direction, british airways,View all tags for the Business Blog
