Extreme Market Segmentation?

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
Advertising vs reality in fast food. [24 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Behind the scenes of an Innocent advert [30 Oct 2011]
Brand positioning & the authenticity of British countryside [29 Oct 2011]
Marketing in an age of austerity - Live Well for Less [20 Oct 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
Non-price Determinants of Demand [Advertising] [17 Oct 2011]
The Business of Newcastle United [12 Oct 2011]
Reebok forced to tone down its advertising claims [29 Sep 2011]
Tesco’s sausage advert is banned [15 Sep 2011]
Booming Billboards [27 Apr 2011]
Niche segmentation - Britain’s Last Teddy Bear Maker [23 Feb 2011]
Shawshank Redemption Meets Home and Car Insurance [5 Jan 2011]
Big brands boost their advertising [4 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
BUSS1 Revision Quiz - Understanding Markets [15 Dec 2010]
The New Andrex Puppy - Cost cutting or Inspired Marketing? [3 Dec 2010]
48 old adverts that would be banned immediately these days [22 Nov 2010]
Segmentation & Pricing - the Ice-Cream Price Pyramid [17 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
Insights into the Ice Cream Market [11 Sep 2010]
UK regulators move in to control online advertising [1 Sep 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
The FT and Online Paywalls - a Winning Strategy? [30 Jul 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Business survival strategies for independent bookshops [14 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Advertising Slogans Quiz [20 May 2010]
Niche marketing?  Its Pants [15 May 2010]
A good example to use when explaining what firms do as they come out of a recession [22 Apr 2010]
kulula.com ambushes the World Cup [20 Mar 2010]
Marketing in a recession: more focus on brand advertising and product enhancements [20 Feb 2010]
Advertising in the recession - perfect storm or perfect opportunity? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Q&A - What is the difference between niche and mass marketing? [15 Jan 2010]
Q&A - Outline the main business benefits from market segmentation [15 Jan 2010]
Q&A - What is market segmentation? [15 Jan 2010]
Video Case Study - Luxury Sound Maker Ditches CDs [4 Dec 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
The lights go out for the nightclub market [26 Sep 2009]
A Microsoft Marketing Mishap [20 Sep 2009]
Top brand values fall in the recession [20 Sep 2009]
The dramatic slump in advertising revenue continues [18 Sep 2009]
Some firms will do anything to get publicity! [20 Apr 2009]
Segmentation strategy - Halfords abandons premium retail brand [16 Apr 2009]
A new approach to segmenting the holiday industry [27 Jan 2009]
Hovis - a classic example of successful product extension [15 Jan 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
Business cutbacks and job losses [26 Nov 2008]
Green shoots of growth for a gardening start-up [19 Sep 2008]
Big Brother audiences suggest a product on the slide [6 Sep 2008]
A “challenging macroeconomic environment” is the excuse [19 Aug 2008]
Print advertising takes the hit as advertisers cut back [26 Jul 2008]
Crocs - shares of the plastic footwear brand in meltdown [26 Jul 2008]
Credit Crunch - will you stay loyal to your favourite shops? [15 Jul 2008]
A good example of a small business that just couldn’t break-even [14 Jul 2008]
A recession looming?  Take a look in the Mirror [30 Jun 2008]
Kelloggs Crunchy Nut Cornflakes - Examples of TV Advertising [10 Mar 2008]
The Fading Fortunes of ITV [6 Mar 2008]
Question marks over the future of Digital Radio [17 Feb 2008]
Will Advertising spending plunge if the economy gets worse? [7 Feb 2008]
Ryanair advert grounded by the ASA [4 Feb 2008]
The Cost of Prime Time [4 Feb 2008]