Extreme icecream
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Here is a headline in the BBC Business news that made me stop and read it twice - ‘Baby Gaga breast milk ice cream seized for safety tests’. And yes, it is a true story, and its only the 1st of March, not April.
The ice cream was introduced by ice cream parlour Icecreamists in Covent Garden, London, last month, and is served with a rusk and an optional shot of Calpol or Bonjela. But Westminster Council officers removed the product to make sure it was “fit for human consumption”.
Icecreamists founder Matt O’Connor is quoted in an earlier report as saying that “Some people will hear about it and go yuck - but actually it’s pure organic, free-range and totally natural.” - although he added that the ice cream was not certified organic.
With a price set at £14 for a single serving, I can see some good application for the marketing mix here - and predict that many students will, indeed, hear about it and ‘go yuck’! They may also enjoy the quote from the producer of the main ingredient - “What’s the harm in using my assets for a bit of extra cash?”
Is there anything relevant for CSR here? I can’t quite decide if this fits with any of AQA’s research bullet points or not…......
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