External growth - Diageo on the acquisition trail
Monday, February 21, 2011
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What should a multinational business with some of the world’s leading drinks brands in its portfolio do to drive revenue and profit growth? Should it focus on organic growth - or are acquisitions the way forward? Drinks giant Diageo is very much focused on the latter option, investing in a string of acquisitions, joint ventures and other investments as it seeks to exploit the growing consumer affluence in emerging markets. This Telegraph slide show highlights some of Diageo’s most recent investments. A good starting point for a lesson discussing the appropriateness of Diageo’s growth strategy.
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