Emerging Markets - How NOT to set up a business in China

This is hilarious - but also packed full with great insights for AQA (BUSS4) students or others wanting to learn more about the potential downsides and risks of setting up a business in China.  The article describes the painful experiences of a UK entrepreneur who set out to make his fortune in China - making and then exporting scooters.  Well worth a read, and a great source of discussion with students.  Lots of scope for follow-up activities too - what could have been done differently?

BUSS4 Emerging Markets : Starbucks’ challenges in China [21 May 2012]
6 Essential M&A Cases: Tata Group buys Jaguar Land Rover [21 May 2012]
BUSS4 - Three Ways to Evaluate Emerging Markets [28 Apr 2012]
Flaws in Tesco’s strategy [24 Apr 2012]
Competitiveness and organisational structure - a great example of delayering [20 Apr 2012]
Revision Presentation - Emerging Markets [7 Apr 2012]
The Dawning Age of the Chinese Multinational [7 Apr 2012]
BUSS4 M&A - the Benefits of Foreign Takeovers of UK Firms [7 Apr 2012]
Walmart targets leadership of the online shopping market in China [6 Apr 2012]
It’s Back! Datsun Makes a Comeback [26 Mar 2012]
It’s Time for a Global Luxury Chinese Hotel Chain - for the Chinese [25 Mar 2012]
VW targets growth markets [26 Feb 2012]
Tata and the rise of Jaguar Land Rover [22 Feb 2012]
Manufacturing strategy: Is China losing its competitiveness? [29 Jan 2012]
External influences: the threat that is China [22 Jan 2012]
What’s gone wrong for Kodak? [19 Jan 2012]
Crisps and exchange rates [27 Dec 2011]
The Boston Matrix, whisky and booming exports [2 Dec 2011]
Taking Italian to the Chinese - Pizza Express Expansion Strategy [24 Aug 2011]
Evan Davis ‘Made in Britain’ - and a new trade data tool to play with [21 Jun 2011]
Economic environment: Emerging Markets [7 Jun 2011]
Tesco’s overseas strategy: next steps [10 May 2011]
Triumph - A Classic Case of Niche Export Success [18 Apr 2011]
Unit 3 Micro: Economies of Scale - the Mega Container Ship [22 Feb 2011]
CSR at the Movies - Manufactured Landscapes [20 Feb 2011]
Commodity prices in action - soaring Copper [6 Feb 2011]
Technology in business - RFID takes on the counterfeiters [6 Feb 2011]
Emerging Markets Video - The perfect plenary [29 Jan 2011]
Video case study - Harris Tweed prospers through innovation and international expansion [29 Dec 2010]
Q&A - What is the difference between outsourcing and offshoring? [29 Dec 2010]
Schultz on Starbucks Growth Strategy and the China Opportunity [3 Dec 2010]
JCB - A Great Case Study for Business Students [19 Nov 2010]
Starbucks goes for vertical integration to fuel growth in China [18 Nov 2010]
Nissan Goes for it In China [20 Sep 2010]
Lost in translation - demand from public sector to dry up? [4 Aug 2010]
Emerging markets fuel the fast-food growth for Yum! Brands [15 Jul 2010]
Rising industrial unrest in China [29 Jun 2010]
Emerging Stronger - How UK Businesses Responded to the Recession [14 Jun 2010]
Emerging from Recession - Manufacturing Leads the Way [1 Jun 2010]
The Dark Side of the iPad and iPhone? [26 May 2010]
Strategic planning in action - M&S clothing supplier looks to the long-term [25 May 2010]
Corruption in Russia makes it a Tough Emerging Market for International Brands [19 May 2010]
Howard Schultz on Starbuck’s Growth Prospects in China [19 May 2010]
Cool looking map to highlight globalisation [1 Mar 2010]
Global branding in emerging markets - Ikea tolerates window shoppers [25 Feb 2010]
Managing a recruitment business through the recession [16 Feb 2010]
AQA BUSS4 Section B Practice Question - Dyson [7 Feb 2010]
BRICS - Economic Growth in the Emerging Markets (Interactive Guide) [18 Jan 2010]
Google in China: Business ethics, business sense or both? [15 Jan 2010]
Emerging Markets - China Motors to World No1 [8 Jan 2010]
Emerging Markets - Meet the Man who Invented the BRICS [5 Jan 2010]
Video Case Study - Twinings Offshores Tea Production [14 Dec 2009]
Emerging markets drive demand for oil [16 Nov 2009]
Beating the import threat - luxury furniture [16 Nov 2009]
Health & safety in action - the 1 million stroller recall [10 Nov 2009]
Emerging Markets Case Study - Mothercare International Expansion [7 Nov 2009]
Emerging Markets - Strategies for Doing Business in China [5 Nov 2009]
Emerging Markets - China’s Growth in Charts [5 Nov 2009]
Q&A - What is globalisation? [27 Oct 2009]
Luxury brands invest in India despite the global slowdown [23 Sep 2009]
Emerging Markets still have much to do to become good places to “do business” [16 Sep 2009]
Ten reasons for UK businesses to invest in Brazil [16 Sep 2009]
Video briefing - Doing Business in Brazil & Mexico [15 Sep 2009]
Video briefing - Doing Business in China [14 Jul 2009]
BUSS4 Jan 2010 - Research Theme Issues - Emerging Markets [30 Jun 2009]
Q&A - What are commodities and how are their prices determined? [1 May 2009]
Golfonomics - the economic phenomenon of golf [19 Sep 2008]
Beijing Bound for the Black Cabs [19 May 2008]

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