Emerging Markets - 10 Tips on Successful Market Entry Strategy
Thursday, November 05, 2009
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PA Consulting’s head of emerging markets Dean White has contributed a recent article to The Times Business Section on how to expand into emerging markets. The article gives a ten point guide on how to overcome the risks that come with trying to expand overseas…
Lots of practical advice in the brief article - very relevant for students preparing for BUSS4 (Jan2010) on Emerging Markets too.
The ten tips in summary are:
- Research
- Have an exit plan
- Choose the right place
- Everything will be different
- Take a test run
- Don’t think like a colonialist
- Know the rules
- Relationships are critical
- Learn from others’ mistakes
- Employ the right people
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