If Apple is the business of the Noughties with its phenonomenal growth and brand image, then Nokia is perhaps the biggest casualty of Apple’s success. Before the iPhone arrived, Nokia was the dominant brand in mobile technology…but not anymore
The short video clip below from the BBC highlights some of the strategic issues facing Nokia and its embattled CEO. This article from Sky makes some similar points.
Lots of relevant materials in these resources for business students - indeed Nokia would make an ideal research case for AQA BUSS4 students preparing for just about anything they might get thrown by the examiner in Section A or Section B.
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