CSR & McDonalds - Who Works at McDonalds?

It was interesting getting the perceptions of teachers and students around the UK about McDonalds - a very popular research target for the BUSS4 CSR task this summer.  One issue that came up again and again was the “kind of people” who work at McDs.  So it is interesting that McDonalds have just launched a new promotional campaign that seeks to challenge the public/consumer perceptions of who works in the global fast food chain.  The short video is shown below.  Would be interesting to show it to your students, perhaps after a brief piece of qualitative market research (i.e. the in-lesson focus group) about their perceptions.

Here is the video;

Functional recipes (strategies) for success at McDonalds UK [15 Dec 2011]
McDonalds - Making a Meal out of the Olympics [20 Jul 2011]
CSR - Is it time for McDonalds to ditch Big Ron? [22 May 2011]
CSR - McDonalds and the Case for the Defence [5 Mar 2011]
CSR at the Movies - Supersize Me in 7 Minutes [20 Feb 2011]
McDonalds and KFC go head to head - who will chicken out? [13 Feb 2011]
McDonalds to diversify into…weddings [14 Oct 2010]
McDonalds doesn’t want brand recognition - really? [22 Sep 2010]
Cool looking map to highlight globalisation [1 Mar 2010]
Recession turns the UK into a fast-food nation [16 Feb 2010]
McDonalds set to benefit - if it can stop its cows farting [11 Jan 2010]
Breakfast for $1 tests price elasticity of demand [12 Dec 2009]
McDonalds Tells Iceland - Burger Off [27 Oct 2009]
McCurry beats McDonalds in a spicy Trademark Battle [8 Sep 2009]
Fixed-price retailing takes off in the UK [4 Jan 2009]
Wanna job? Get down to McDonalds [18 Aug 2008]

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