Can the Dell Streak Find a Large Enough Gap in the Market?
Tuesday, May 25, 2010
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The rapid pace of product innovation in the mobile computing market continues with Dell’s launch of a new handheld device - the Dell Streak. The marketing challenge for Dell is to find a suitable and sufficiently large market segment into which the Streak can be launched successfully.
Rory Cellan-Jones from the BBC examines this marketing challenge in the short video below.
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