Can bluetooth replace recruitment agencies in the battle to find job applicants

Anyone who has received one of those annoying bluetooth messages on their mobiles might find this video clip a bit disturbing.  British Gas is employing bluetooth technology to randomly reach potential job applicants - rather than the traditional method of employing recruitment agencies.  The claim is that this method is working.  What do you think?  Will it catch on?

View video on British Gas Bluetooth Job Advertising

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