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BUSS4 research - some initial ideas

Tuesday, January 31, 2012
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The brief for the BUSS4 research task makes the point that “You are strongly recommended to compare and contrast a number of different takeovers and mergers.” There is a huge amount of news reporting on this topic; in addition to the Guardian hub reported by Miss C Wilkin’s blog below, both FT.com and Reuters have link pages which will take you to myriad of reports about Mergers and Acquisitions - more information that your students could ever need, and which they will need some help to negotiate.

It is early days at the moment to get the students too far into the bullet points, but if they want to get going on some of the issues that might be involved, here is my initial list of some key news stories that could give a start point:

In your research on takeovers and mergers you should consider:
● the motives for takeovers and mergers and how these link with corporate strategy
BA/Iberia; Virgin/Northern Rock; Tata/Starbucks; SAB Miller/Fosters

● the problems of takeovers and mergers including difficulties integrating businesses successfully
ITV/Facebook; RBS/ABN-Amro
● the factors influencing the success of takeovers and mergers
Morrisons/Safeway; brewing industry

● the impact of takeovers and mergers on the performance of the businesses involved
Mobile phones operators push for mergers to survive; BMW/Rover

● the impact on, and reaction of, stakeholders to takeovers and mergers
Kraft/Cadbury’s; Cadbury’s fairtrade commitments

● the reasons why governments might support or intervene in takeovers and mergers.
Cadburylaw; NewsCorp/BskyBPhoenix/Rover


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