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BUSS4 - A Clash of Two Cultures

Sunday, May 16, 2010
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Organisational culture is a key topic in BUSS4 and we looked at this during our BUSS4 revision workshops in the context of the cultural issues facing Kraft Foods and Cadbury as they try to make a success of their recent horizontal integration.  Here is a streamed version of the presentation that we used, together with a link to a useful stimulus video which helps set the scene for the topic.

BUSS4 - A Clash of Two Cultures

Here is a useful stimlus video:


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BUSS1 & BUSS3 Revision Workshops for Jan 2013 exams


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