On the surface a recession is not the ideal opportunity to start a new business. Low consumer confidence and weak demand as people curb their spending during a downturn are not normally ideal conditions to begin a new business venture. But as Rachel Bridge points out in this article in the Sunday Times, there are indeed many opportunities for entrepreneurs to launch new business ventures even when economic times are tough. ““If you make the customer feel you care and give them a good experience in a recession, you will be surprised by what can be achieved when times are good.” Read the rest of Rachel’s article here
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