Blue Peter - End of its Product Life Cycle?
Tuesday, February 10, 2009
Print
Email
Tweet This!Save to Favorites
Recommend on Google+
For 50 years, Blue Peter has been the cornerstone of children’s tv programming on BBC1. However, recent viewing figures (a proxy for demand) suggest that the programme is firmly in the decline stage of its product life cycle…
Much press coverage in recent days of the rapid decline in Blue Peter viewing figures. The Times reports that Blue Peter viewers have dropped to an average of 100,000 in recent weeks, down 50% on 2007 and less than a third of the average back in 2003. Programmes such as Newsround have also suffered substantial falls in viewership.
Peter Purves, who presented the show when it was most popular during 1960s and 1970s, blamed the decline on thoughtless scheduling (a recent change brought the show forward 20 minutes to accommodate The Weakest Link) and increased competition. The Internet (Club Penguin et al) + the widespread availability of digital channels showing High School Musical, cartoons, WWF and sports must also be competing for the attractions of traditional Blue Peter viewers.
A great example to use when explaining the decline phase of the product life cycle.
blog comments powered by Disqus
What’s gone wrong for Kodak? [19 Jan 2012]
Revision Presentation - Workforce Planning [26 Dec 2011]
Time for this Dragon to Cut Costs to Keep his Health Clubs Fighting Fit [11 Dec 2011]
Cut price cup cake deal goes wrong…... [22 Nov 2011]
Ipod sales - does this graph look familiar? [17 Nov 2011]
Unilever hit by rising costs [6 Nov 2011]
A trip down memory lane for a great business studies resource [3 Nov 2011]
Halloween, Google+ and the product life cycle. [1 Nov 2011]
Revision Quiz - Marketing: Products & Brands [1 Nov 2011]
Lesson starter video: Technological innovation in the post-PC era [15 Oct 2011]
Product Life Cycle - The Blue Peter Annual [22 Sep 2011]
Tesco and Retrenchment [31 Aug 2011]
Product life cycle - the meltdown of ice cream vans [31 Aug 2011]
Some graphics for the product life cycle and social media. [14 Jul 2011]
Samsung seeks a ban on Apple products [30 Jun 2011]
ResearchBuster: Technology and Change [14 Jun 2011]
Strategy Video - Innovation through technology at Fern Howard [10 Jun 2011]
Banned in Denmark, but Marmite still available in Harrogate, Eastbourne, Cheltenham and the UK. [24 May 2011]
Changing demand in the market for live music [16 May 2011]
Whitbread goes for organic growth [2 May 2011]
Kate & Wills - A Short-term boost to demand [9 Apr 2011]
MySpace and the product life cycle [27 Mar 2011]
Protection for the endangered pasty [23 Feb 2011]
Commodity prices in action - soaring Copper [6 Feb 2011]
Q&A - What are key parts of product life cycle theory? [29 Dec 2010]
Advent business (2) - online marketing [2 Dec 2010]
How long is the product life cycle? [25 Oct 2010]
Making the FT Brand Sweat! [19 Oct 2010]
Analysing the Business Data - Marriage in Decline [19 Oct 2010]
Who ate all the pies? [17 Sep 2010]
Strategy in Action - Crocs Comes Back from the Dead [4 Sep 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Lost in translation - demand from public sector to dry up? [4 Aug 2010]
Nissan profits from a recovery in demand [30 Jul 2010]
Betting firm cries fowl and turns to offshoring [26 Jul 2010]
Farmers v Supermarkets - the battle continues [19 Jul 2010]
Can performance-related pay motivate the SCD celebs? [18 Jul 2010]
Demand for Foreign Holidays Takes a Sharp Dip [14 Jul 2010]
Sony’s Product Development Timeline [13 Jul 2010]
World Cup 2010 Business Winners and Losers [13 Jul 2010]
Business survival strategies for independent bookshops [14 Jun 2010]
Supermarkets set for a new price war? [13 Jun 2010]
Emerging from Recession - Manufacturing Leads the Way [1 Jun 2010]
Long Product Life Cycles - Grocery Brands Stand the Test of Time [26 May 2010]
Hard luck Emma - Beaten by a Short Product Life Cycle [19 May 2010]
The dangers of focus on one product [9 May 2010]
Book wars! [5 May 2010]
Corus chief calls for more government funds for the economy [8 Apr 2010]
Product Life Cycle in Action - The Bill gets The Chop [26 Mar 2010]
Into the clouds - is this the end of the life cycle for pen drives? [14 Mar 2010]
BUSS4 Research - a Corus of Disapproval [1 Mar 2010]
Retrenchment at the BBC [26 Feb 2010]
Managing a recruitment business through the recession [16 Feb 2010]
Taking Demand-based Pricing To Extremes [8 Feb 2010]
Masking the product life cycle [2 Feb 2010]
Video case study - substitute goods benefiting from the recession [1 Feb 2010]
Strategy in a recession - Fusion Systems [1 Feb 2010]
Business priorities in a recession [1 Feb 2010]
Demand and Supply in Sction - Haggis [25 Jan 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Celebrity books - in the decline phase of their product life cycle? [15 Jan 2010]
Revision Presentation - Marketing & the Product Life Cycle [14 Jan 2010]
Innovation - Is Entertainment Letting Us Down? [2 Jan 2010]
Revision Presentation - New Businesses and Competition [1 Jan 2010]
Technology transforms business in the Noughties [30 Dec 2009]
Revision Presentation - Revenues and Demand [30 Dec 2009]
Video case study - competition drives down prices in India [28 Dec 2009]
Breakfast for $1 tests price elasticity of demand [12 Dec 2009]
Video Case Study - Luxury Sound Maker Ditches CDs [4 Dec 2009]
Outdoor Ice-skating heads firmly down the product life cycle [3 Dec 2009]
A tale of two bakers [16 Nov 2009]
Emerging markets drive demand for oil [16 Nov 2009]
Eurostar’s competitive forces [13 Nov 2009]
Innocent Drinks - Teaching Accounts Exercise [9 Nov 2009]
Survive and prosper - emerging markets in the global recession [5 Nov 2009]
Emerging Markets - China’s Growth in Charts [5 Nov 2009]
Halloween - packed full of business studies lesson ideas [3 Nov 2009]
Competition regulator blocks Friends Reunited sale [3 Nov 2009]
Q&A - How are businesses affected by unemployment? [27 Oct 2009]
Q&A - What are the main causes of unemployment? [27 Oct 2009]
Q&A - Explain what unemployment is and how it is measured [27 Oct 2009]
Managing Cash Flow - Beware the Economic Recovery [26 Oct 2009]
Napster - Trying to compete, or getting desperate? [9 Oct 2009]
Strictly and X-Factor Drive Demand for Pizza [1 Oct 2009]
Meet the Young Entrepreneur of the Year 2009 [30 Sep 2009]
A textbook example of how rising unemployment affects demand [23 Sep 2009]
Demand is booming for UK Cinemas [16 Sep 2009]
Is reinventing Polaroid really an “impossible project”? [1 Sep 2009]
Video case study: battling for survival in the restaurant trade [31 Aug 2009]
One year left in the product life cycle of big brother [27 Aug 2009]
A dramatic fall in business investment [27 Aug 2009]
Strategic business decision-making - Network Rail [26 Aug 2009]
Plastic car is a blast from the past [25 Aug 2009]
Demand and supply in action - tea prices surge [4 Aug 2009]
When the Steel Town Boomed [3 Aug 2009]
BA cuts out the cost of short-haul meals [29 Jul 2009]
One-handed eating changes the demand for knives [20 Jul 2009]
Product life cycle - end of the line for Teletext [17 Jul 2009]
Microsoft and Google compete head-to-head [9 Jul 2009]
Welsh Business Benefits from the Ashes [8 Jul 2009]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
Popular Topic Tags
recession, demand, prices, price, unemployment, profit, economics, costs, investment, inflation, supply, employment, trade, competition, gdp, risk, china, debt, euro, entrepreneur, capacity, production, innovation, downturn, tutor2u, revision, pay, exports, manufacturing, confidence, profits, food, incentives, banks, strategy, globalisation, aqa, expectations, oil, csr, usa, startup, retailers, housing, productivity, sterling, supermarkets, takeover, google, economies of scale, mortgage, cash flow, advertising, quiz, leadership, property, buss4, tesco, economic growth, video, efficiency, enterprise, motivation, stakeholders, apple, deflation, corporate social responsibility, ebea, market share, airlines, pricing, taxation, merger, slowdown, bank of england, acquisition, interest rates, market failure, borrowing, competitiveness, sustainability, product life cycle, credit crunch, budget deficit, aqa business studies, facebook, twitter, aqa business, bbc, nelson thornes, philip allan updates, starbucks, philip allan, monopoly, diversification, recruitment, organic growth, stocks, training, oligopoly, starter activity, shareholders, uk economy, poverty, dollar, emerging markets, government failure, retailing, management, suppliers, buss1, marketing mix, tim harford, cpi, branding, opportunity cost, breakeven, government spending, hodder education, vat, product, customer service, eu, losses, wages, evaluation, india, external growth, wealth, environment, edexcel, location, promotion, technology, information failure, business studies revision, sources of finance, franchise, aqa gce business, elasticity, regulation, spare capacity, welfare, jobs, economic cycle, marketing, zondle, strategic direction, british airways,View all tags for the Business Blog
