Big brands boost their advertising

This top ten listing would make a decent source for a starter activity of Business Family Fortunes.  Name the top ten advertisers in the UK based on how much they spend…  But the table data also highlights some interesting changes.  The owners of the UK’s most popular consumer brand portfolios are well represented (Proctor & Gamble, Unilever, Reckitt Benckiser etc) and one of them (P&G) spent significantly more on advertising during 2010 compared with 2009 (the depth of the recent recession).  Why has P&G adopted this strategy when its closest competitor (Unilever) has limited its advertising growth to just 2%?  Another interesting change is the substantial reduction in public sector advertising - as the government spending cuts start to bite.  The COI spend would have been a little higher if the flu vaccine television ads had been run in 2010!

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Paul Polman (Unilever CEO) on cultural change, leadership, Asia and Corporate Social Responsibility [27 Apr 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
Extreme Market Segmentation? [20 Feb 2012]
M&A - It’s time to merge breakfast cereals with some crisps… [15 Feb 2012]
Is this CSR Champion Acting Like Scrooge? [11 Dec 2011]
Advertising vs reality in fast food. [24 Nov 2011]
Unilever hit by rising costs [6 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Behind the scenes of an Innocent advert [30 Oct 2011]
Brand positioning & the authenticity of British countryside [29 Oct 2011]
Marketing in an age of austerity - Live Well for Less [20 Oct 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
Non-price Determinants of Demand [Advertising] [17 Oct 2011]
The Business of Newcastle United [12 Oct 2011]
Reebok forced to tone down its advertising claims [29 Sep 2011]
Tesco’s sausage advert is banned [15 Sep 2011]
Booming Billboards [27 Apr 2011]
CSR - Unilever’s Sustainable Living Plan [11 Mar 2011]
CSR - An Interview with Paul Polman (Unilever) [11 Mar 2011]
CSR - Project Shakti [22 Feb 2011]
CSR - pressure group forces a change at PG Tips [3 Feb 2011]
Shawshank Redemption Meets Home and Car Insurance [5 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
The New Andrex Puppy - Cost cutting or Inspired Marketing? [3 Dec 2010]
48 old adverts that would be banned immediately these days [22 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
UK regulators move in to control online advertising [1 Sep 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Advertising Slogans Quiz [20 May 2010]
A good example to use when explaining what firms do as they come out of a recession [22 Apr 2010]
A business that really takes acquisitions and disposals seriously [27 Mar 2010]
Sustainable sourcing - Unilever and the Palm Oil Problem [27 Mar 2010]
Unilever in the recession - the CEO on strategy [25 Mar 2010]
kulula.com ambushes the World Cup [20 Mar 2010]
Marketing in a recession: more focus on brand advertising and product enhancements [20 Feb 2010]
Advertising in the recession - perfect storm or perfect opportunity? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
A Microsoft Marketing Mishap [20 Sep 2009]
Top brand values fall in the recession [20 Sep 2009]
The dramatic slump in advertising revenue continues [18 Sep 2009]
Some firms will do anything to get publicity! [20 Apr 2009]
Hovis - a classic example of successful product extension [15 Jan 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
Business cutbacks and job losses [26 Nov 2008]
Green shoots of growth for a gardening start-up [19 Sep 2008]
Big Brother audiences suggest a product on the slide [6 Sep 2008]
A “challenging macroeconomic environment” is the excuse [19 Aug 2008]
Print advertising takes the hit as advertisers cut back [26 Jul 2008]
Crocs - shares of the plastic footwear brand in meltdown [26 Jul 2008]
Credit Crunch - will you stay loyal to your favourite shops? [15 Jul 2008]
A good example of a small business that just couldn’t break-even [14 Jul 2008]
A recession looming?  Take a look in the Mirror [30 Jun 2008]
Kelloggs Crunchy Nut Cornflakes - Examples of TV Advertising [10 Mar 2008]
The Fading Fortunes of ITV [6 Mar 2008]
Question marks over the future of Digital Radio [17 Feb 2008]
Will Advertising spending plunge if the economy gets worse? [7 Feb 2008]
Ryanair advert grounded by the ASA [4 Feb 2008]
The Cost of Prime Time [4 Feb 2008]

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