AQA AS - Unit 1 - Starting a business - The BMX Box

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His Lordship has just returned from his Summer recess and on his return discovered a most excellent resource.

This article appeared in my local newspaper that covers large chunks of the new specification.

Former welder, Lee Southern has turned his back on a twenty year welding career to setup the ‘BMX Box’. Lee said that “My previous job took me all over Europe, but after 20 years I had just had enough. I decided it was time to focus my attention on something I enjoy, and for me enjoyment means biking.”

3 months in and sales have exceeded all expectations so well done to Lee.

Yes, there are thousands of articles around covering this topic, but what I like about this one is that BMX’s are actually something that Year 12 students can relate to. It also covers key topics such as motives for setting up a business, sales forecasting and budgets, gaps in the maket, government support as well as market research (his idea was backed up by the number of BMX’s on his drive from his children’s friends’). All in all, an excellent summary article.

Enjoy!

(You could also show the students the opening scenes from 80’s classic, BMX Bandits starring a very young, Nicole Kidman.)

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