Ambush Marketing - A Comprehensive Guide

You may have spotted that group of orange-clad ladies who attracted the attention of the TV cameras in an earlier group game at the World Cup.  They were just the latest in a long list of examples of ambush marketing - a concept that you may see referred to fairly often as we approach the 2012 London Olympics.

Many thanks to Heidi Watkins at King Charles I School Kidderminster for suggesting this excellent BBC resource which explains why ambush marketing is so feared by the global brands which legitimately sponsor major events.

BBC Guide to Ambush Marketing

UK manufacturing - GlaxoSmithKline invests in 1,000 new jobs [22 Mar 2012]
Lesson Video on Patent Protection - the Battle for Smartphone Advantage [12 Mar 2012]
Mini’s PR backfires badly in central Europe [2 Feb 2012]
The business benefits of Olympic sponsorship [10 Sep 2011]
Student challenge - who should sponsor the Race for Life? [6 Sep 2011]
Beware of the Kunming’s Rotten Apple [21 Jul 2011]
McDonalds - Making a Meal out of the Olympics [20 Jul 2011]
Samsung seeks a ban on Apple products [30 Jun 2011]
Technology in business - RFID takes on the counterfeiters [6 Feb 2011]
The Year of Corporate Philanthropy [31 Jan 2011]
Q&A - Outline the role of public relations and sponsorship in promotion [2 Jan 2011]
McDonalds doesn’t want brand recognition - really? [22 Sep 2010]
kulula.com ambushes the World Cup [20 Mar 2010]
McCurry beats McDonalds in a spicy Trademark Battle [8 Sep 2009]
Patent Theft threatens enterprising inventors [3 Sep 2009]
Video case study - football shirt sponsorship under pressure [25 May 2009]
AIG ends Manchester United sponsorship deal [23 Jan 2009]
Sponsoring a Premier League club shirt - a cursed marketing activity [20 Sep 2008]

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