Aims & Objectives: Twitter and Facebook both aim to reach 1 billion users

Here’s a great example to use with business students when it comes to teaching the nature and purpose of business aims and objectives.  The two leading social networks - Twitter and Facebook - have both set themselves the same aim. They want to reach 1 billion users.  The rationale behind this aim is essentially the same for both.  With a scale of 1 billion users, the revenue and profit potential of each network is phenomenal, and this is what translates into significant value for shareholders.

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Takeovers and Mergers: Facebook & Instagram in News Clips [14 Apr 2012]
Instagram - the business with no revenues, worth $1bn [9 Apr 2012]
Revision Presentation - Mission, Aims, Objectives and Stakeholders [7 Apr 2012]
BUSS4 2012 - Keeping in Touch using the #BUSS4 Hashtag [19 Mar 2012]
Mark Zuckerberg - the richest person in the world! [11 Feb 2012]
Buying-in to the Facebook culture [5 Feb 2012]
Strategic choice: What should Facebook do with cash from the IPO? [30 Jan 2012]
Who has what it takes for this job description? [23 Jan 2012]
Revision Presentation - Operational Objectives [3 Jan 2012]
Revision Presentation - Corporate and Functional Objectives [29 Dec 2011]
Lesson Worksheet - Stakeholders in a Business [6 Oct 2011]
Business Studies Teachers on Twitter (updated 15 September 2011) [15 Sep 2011]
Revision Presentation - Objectives of New Businesses [6 Sep 2011]
Skype CEO on Aims, Growth, Risks and Motivation [4 Sep 2011]
Corporate longevity: the lessons from IBM’s 100th birthday [14 Jun 2011]
MySpace and the product life cycle [27 Mar 2011]
Dont make a hash of it! Using hash tags on Twitter [15 Feb 2011]
How two Econ/Business departments are using Facebook with students [14 Feb 2011]
Why Should Business & Economics Teachers Use Twitter? [6 Feb 2011]
Is Facebook worth $50bn? [4 Jan 2011]
Q&A - What are SMART objectives? [28 Dec 2010]
Q&A - Outline the role of functional objectives [28 Dec 2010]
Q&A - What power do stakeholders have over what a business does? [28 Dec 2010]
MySpace v Facebook - Can the MySpace CEO really change strategy successfully? [3 Dec 2010]
Lesson Worksheet - Aims & Objectives of Business [29 Sep 2010]
The Social Network - the Facebook Business Story [30 Aug 2010]
Tutor2u on Facebook [24 Aug 2010]
Tracking the popularity of global brands on social networks [13 Jul 2010]
Business teachers on Twitter [29 Oct 2009]
Is Friends Reunited in freefall? [2 Aug 2009]
Corporate culture - inside the HQ of Twitter [15 Jul 2009]
Marketing Objectives in Action [1 Jul 2009]
Q&A - What are business objectives? [1 Jul 2009]
MySpace Makes Space to Change [16 Jun 2009]
Social networking and the product life cycle [5 Mar 2009]
Twitter - the alternative view [3 Mar 2009]
Fraser’s Jam unlikely to get stuck in 2009 [28 Dec 2008]
8megapixel cameraphones threaten the digital camera market [27 Aug 2008]
Protecting a business idea - Scrabulous under fire [2 Aug 2008]
Cash flow problems could mean its a wrap… [26 Jul 2008]
Bill Gates knocked off the top spot in the ‘World’s Richest’ rankings [6 Mar 2008]
The Social Network that Friends Forgot [27 Feb 2008]

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