Advertising spend for four global brands

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An interesting chart from the excellent Business Insider delves into company accounts data to see how much some global brands are spending on advertising…

The chart is shown below:

As a stimulus piece, the chart could be used as a simple starter activity, where students are asked to identify three features of the data presented.  A follow-up activity could ask students to consider why some businesses spend a greater proportion of their revenues on advertising than others.

 

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