Advent business (2) - online marketing
Recommend on Google+
Competition for online sales is strong, particularly in the electronics market. Last year figures from IMRG Capgemini showed that online retail sales hit £5.46bn in December, an increase of 17% compared with the same month the previous year and up 3.8% from November, and there are some suggestions this could be doubled this year. More research from GfK also showed that in cold weather, 22% of people switch to shopping online, where it is very easy to make price comparisons and shop around for the best deal. So the online retailers need to be as creative as they can to get us to their website, catch our attention and persuade us to make the decision to purchase.
Try this festive approach to that marketing process from Misco - an online game called Poke an Elf! See how many elves and reindeers you can hit with a candy cane, avoid hitting Father Christmas or you will lose points - and while the game is loading, you will find that a selection of Misco’s electronic products are brought to your screen! Looks like the basis of a Christmas marketing lesson to me.
blog comments powered by Disqus
Revision Presentation - Marketing and Competitiveness [17 May 2012]
Revision Presentation - Porters Five Forces [5 Apr 2012]
Unilever hit by rising costs [6 Nov 2011]
Tesco and Retrenchment [31 Aug 2011]
Samsung seeks a ban on Apple products [30 Jun 2011]
Strategy Video - Innovation through technology at Fern Howard [10 Jun 2011]
Whitbread goes for organic growth [2 May 2011]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Betting firm cries fowl and turns to offshoring [26 Jul 2010]
Farmers v Supermarkets - the battle continues [19 Jul 2010]
Business survival strategies for independent bookshops [14 Jun 2010]
Supermarkets set for a new price war? [13 Jun 2010]
Book wars! [5 May 2010]
Revision Presentation - New Businesses and Competition [1 Jan 2010]
Video case study - competition drives down prices in India [28 Dec 2009]
Breakfast for $1 tests price elasticity of demand [12 Dec 2009]
A tale of two bakers [16 Nov 2009]
Eurostar’s competitive forces [13 Nov 2009]
Innocent Drinks - Teaching Accounts Exercise [9 Nov 2009]
Competition regulator blocks Friends Reunited sale [3 Nov 2009]
Q&A - What are the main causes of unemployment? [27 Oct 2009]
Napster - Trying to compete, or getting desperate? [9 Oct 2009]
Meet the Young Entrepreneur of the Year 2009 [30 Sep 2009]
Online retailing fluctuates [24 Sep 2009]
Plastic car is a blast from the past [25 Aug 2009]
BA cuts out the cost of short-haul meals [29 Jul 2009]
Microsoft and Google compete head-to-head [9 Jul 2009]
Coffee Republic struggles with the daily grind [6 Jul 2009]
What makes a profitable menu? [6 Jul 2009]
Q&A - Explain the role of corporate objectives in business strategy [1 Jul 2009]
Britain’s Got Talent - Extending the Brand [1 Jun 2009]
Protecting a business idea - the irn-bru way [26 May 2009]
Innocent turns to Coca-Cola to finance international expansion [7 Apr 2009]
Q&A - What factors affect the demand for a product? [1 Mar 2009]
Q&A - What are the advantages to a start-up of being a franchise? [1 Mar 2009]
Q&A - What is meant by adding value [1 Mar 2009]
Blue Peter - End of its Product Life Cycle? [10 Feb 2009]
A Bigger Competitor for Specsavers [29 Jan 2009]
Retailer Survivors Like a Deep Recession [7 Jan 2009]
Measuring consumer spending and retail activity on the high street [22 Dec 2008]
A tale of two retailers with contrasting fortunes in the slump [19 Dec 2008]
Changing the rulebook for competition referrals [20 Sep 2008]
Green shoots of growth for a gardening start-up [19 Sep 2008]
For sale: airport with 1 runway and 35.1 million customers [17 Sep 2008]
Start-up case study - Petmeds [24 Aug 2008]
Business Strategy - BA plans merger with Iberia [29 Jul 2008]
Crocs - shares of the plastic footwear brand in meltdown [26 Jul 2008]
Latest edition of Latte Magazine is Published on Friday! [15 Apr 2008]
New owners for Pontins try to defy the product life cycle [27 Mar 2008]
Consolidation speculation in the budget hotel market [16 Mar 2008]
The Social Network that Friends Forgot [27 Feb 2008]
Lego’s Renaissance [27 Jan 2008]
Festive cheer’ or promoting “binge drinking”? [11 Dec 2007]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
