A brilliant analysis of the problems facing the newspaper industry
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Highly recommended - this thought piece in PaidContent by Nik Brisbourne on the problems facing the global newspaper industry. Rupert Murdoch may not like it, but it seems inevitable that the traditional newspaper business model is doomed and the existing industry will shrink to a fraction of its size at the peak of newspaper reading and buying. Some excellent material in here for students about how the nature of demand and revenue in an established oligopoly can change so rapidly, bringing with it upheaval for the existing players and tremendous opportunity for the digital innovators. Brisbourne makes repeated use of a phrase Geoff and I are fond of - “conversation and community”. To those two, we normally add - “content”. The parallels between the newspaper and textbook publishing industries are quite striking!
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