Book places on the Business Teacher National Conference 2013 - delegate prices from £50-100
Marketing
Market segmentation - a challenge to find new examples
Thursday, June 13, 2013
Ethics & Competition: Chocolate Price Fixing in Canada
Thursday, June 06, 2013
Are Premium, Differentiated Products the Answer to Compete Against Mass Production?
Saturday, June 01, 2013
Innovation: Will eBikes Power Ahead?
Sunday, May 05, 2013
‘Feel free to browse’ … for how much longer?
Tuesday, April 23, 2013
Revision Quiz - Product Trial and Repeat Purchase
Sunday, April 14, 2013
Revision Quiz - Branding & Differentiation
Revision Quiz - Product Life Cycle
Are supermarket economies of scale beginning to fade?
Wednesday, March 27, 2013
Shopping: The new tactics to get you spending
Tuesday, March 26, 2013
Low Contribution & High Fixed Costs - the Problems for Nintendo’s Wii U
Saturday, March 23, 2013
Growth strategy - Tesco’s “Related-diversification” into Family Restaurants
Friday, March 15, 2013
Would you pay $10,000 for a smartphone?
Monday, March 04, 2013
An Organic Growth Strategy Based on Innovation - Lego Powers Ahead
Friday, February 22, 2013
Design Becomes Part of the Culture at Google
Wednesday, February 13, 2013
The Horse Meat Scandal - A Question of Trust
Findus hurdles to uncertainty
Friday, February 08, 2013
Explaining changes in business performance with the help of Radio 1
Sunday, February 03, 2013
Planet Money
Tuesday, January 22, 2013
A Niche Market in Which the Market Leader is Well Protected
Friday, January 18, 2013
Now Blockbuster fails ... is the High Street dying?
Thursday, January 17, 2013
The HMV story
Tuesday, January 15, 2013
Sony’s New Super Smartphone - A Premium Product, But Can It Compete with Apple & Samsung?
Thursday, January 10, 2013
Is the iPad inspired iPotty a viable business idea?
Top Brands of 2012
Big Firm launches smaller brand – the Harris and Hoole story
Wednesday, January 09, 2013
Is the Teapigs approach to branding effective (and ethical)?
Monday, January 07, 2013
Ethical business is a recession-buster!
Monday, December 31, 2012
Technological Change - MP3 Players in Rapid Decline
Thursday, December 27, 2012
Big Data - How Product Design & Innovation Needs to Work in Harmony
Revision Presentation - Marketing Objectives
Wednesday, December 26, 2012
Revision Presentation - Developing & Implementing Marketing Plans
Monday, December 24, 2012
Revision Presentation - Analysing Marketing Data
Revision Presentation - Ansoffs Matrix
Revision Presentation - Porter’s Generic Strategies
Revision Quiz - Marketing Objectives
Friday, December 07, 2012
Ansoff and Tesco - What Went Wrong with Fresh and Easy?
Thursday, December 06, 2012
Turnaround in Tesco’s overseas strategy
Wednesday, December 05, 2012
The rising profile of ‘Cyber Monday’
Tuesday, December 04, 2012
Revision Quiz - Marketing Strategies
Thursday, November 29, 2012
Revision Quiz - Market Analysis & Planning
It’s Beginning to Look a Lot Like Aldi
Friday, November 23, 2012
Brand Extensions - Tango In The Shower!
Thursday, November 22, 2012
Cross-Curricular Project With Our On-Site Art Gallery
Friday, November 16, 2012
Exporting - a Case Study in How to Do It
Sunday, November 11, 2012
Big Data - Helping to Offer a Personalised Product Offer
Saturday, November 10, 2012
Big Data - the Shift from Intuition and Hunch to Scientific Strategic Decision-making
Hotel Chocolat - British Chocolatiers on the March!
The Co-op claws back retail market share
Thursday, November 08, 2012
Sustainability, brands, and marketing ‘the big idea’
Wednesday, October 31, 2012
No Mr Bond, I expect you to sell
Monday, October 22, 2012
Customer Profile: A Great Introduction to Market Segmentation
Wednesday, October 17, 2012
“Place” in the John Lewis marketing mix
“Red Bull gives you wings” … and massive promotional visibility
Tuesday, October 16, 2012
Using Technology to Extend the Product Lifecycle
What’s in a name? Re-branding the Territorial Army
Sunday, October 14, 2012
The ethics of sponsorship - an NUFC view!
Wednesday, October 10, 2012
Toyota experiences more quality problems
Arguing the case for ‘sustainability’ in business
Wednesday, October 03, 2012
Runaround now!
Tuesday, October 02, 2012
The Business of Beer
Saturday, September 29, 2012
What does it take to be a successful start up?
Friday, September 28, 2012
Tesco opening more ‘dark stores’
Wednesday, September 26, 2012
SodaStream - A Fizzy Extension Strategy
Friday, September 21, 2012
I Shop at Waitrose Because…
Thursday, September 20, 2012
How struggling Premier Foods is trying to manage its brand portfolio (and recovery)
How to Profit from Making Movies
Wednesday, September 19, 2012
The New Wii U
Sunday, September 16, 2012
Customer reactions to the new iPhone 5 - did anything change?
Friday, September 14, 2012
Globalisation - Coca-Cola: the Ultimate Global Brand?
Tuesday, September 11, 2012
Apple’s Product Portfolio - the iPhone is now as big as Microsoft!
Monday, September 10, 2012
BUSS3 - The Marketing Plan in fewer than 1000 words
Saturday, September 08, 2012
Success for Lego with its focus on a different market segment
Saturday, September 01, 2012
The Ideas Exchange
Thursday, August 30, 2012
Bic’s Pen for the Ladies - A Disastrous, Hilarious New Product Launch
Tuesday, August 28, 2012
USP humour
Niche segmentation - a bullet-proof idea?
Strategic Decision-Making Still Based on Hunch, Not Data
Monday, August 20, 2012
Manchester United sponsorship deal shows the value of a global brand
Sunday, August 05, 2012
Price Cuts, Life Cycle and the Woes of Nokia
Monday, July 16, 2012
Product placement: Sony blocks out Apple via Spiderman
Saturday, July 14, 2012
The Psychology of Discounting
Wednesday, July 11, 2012
Wimbledon tennis in a battle of the brands
Monday, July 09, 2012
The rise of Poundland and reflections on price elasticity of demand
Wednesday, July 04, 2012
The Bear necessities of business success
Tuesday, July 03, 2012
The Dragons get it Wrong
Tuesday, June 19, 2012
Copycats and ‘Me Too’ products
Friday, May 25, 2012
Marketing case study: the Swiss Army knife
Thursday, May 24, 2012
A neat interactive tool for students to analyse the smartphone market
Tuesday, May 22, 2012
Revision Presentation - Marketing Mix: Introduction to Place
Thursday, May 17, 2012
Revision Presentation - Marketing Mix: Introduction to Pricing
Revision Presentation - Marketing Mix: Introduction to Products & Brands
Revision Presentation - Marketing & the Product Life Cycle
Revision Presentation - Marketing Mix: Introduction to Promotion
Revision Presentation - Marketing and Competitiveness
Epic fail: how to do really badly
Tuesday, May 15, 2012
Same product - different prices: Greggs sausage roll costs more in Hammersmith than Hull
Wednesday, May 09, 2012
A cracking business lesson video on my favourite product - Jaffa Cakes!
Monday, May 07, 2012
Marketing analysis: the UK supermarket battleground
Thursday, May 03, 2012
What’s going wrong at Superdry?
Monday, April 23, 2012
