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Marketing


Growth with Inflation

Sunday, August 10, 2014

Marketing Strategy - Twins Add Value to Humble Homewares Through Design Innovation

Monday, August 04, 2014

Marketing Strategy - P&G Takes the Axe to its Brand Portfolio

Sunday, August 03, 2014

Marketing Mix - When the Whole Industry’s Prices are Too High

Wednesday, July 30, 2014

Barbie, you’re hired

Monday, June 30, 2014

Marketing, with a hint of Brazilian flavour

Thursday, June 19, 2014

Starbucks’ Long-term Investment in Leadership of the Chinese Coffee Shop Market

Friday, June 13, 2014

Women make better shoppers

Thursday, May 15, 2014

JLR, Lady Gaga and Abu Dhabi go Galactic!

Monday, May 05, 2014

Factors influencing price… for grotty garages

Friday, May 02, 2014

Breaking Bad Performance through Strategic Alliance

Wednesday, April 16, 2014

Starbucks Update from Howard Schultz

Saturday, April 05, 2014

Technological Change and the Watchmakers

Market Segmentation for Politicians

Wednesday, March 26, 2014

Samsung target the selfie segment

Friday, March 21, 2014

The Big Top is Big Business

Tuesday, March 18, 2014

Maverick gets shot down

Wednesday, March 05, 2014

Connect the 3 stories using Business Studies terminology

Friday, February 14, 2014

Cantona given another red card.

Wednesday, February 12, 2014

OUP, Youtube, ebooks and PDFs

Saturday, February 01, 2014

iPod in the decline phase of the product life cycle

Wednesday, January 29, 2014

What is wrong with this advert?

Rolls-Royce Cars in China - Demand for Luxury Sustained

Sunday, January 19, 2014

Did she fire 6 shots or only 5?

Saturday, January 18, 2014

Counter Revolution or Revolution?

Ten things Christmas taught us about the UK retail revolution

Thursday, January 16, 2014

Teaching Resource - Super Market Mapping

Friday, January 10, 2014

Revision Presentation - Market Mapping

Ansoff Meets Harry Potter

Friday, January 03, 2014

​How to raise band awareness.

Friday, December 13, 2013

Digital advertising: further developments to billboards

Wednesday, November 27, 2013

Hair Today - Gone Tomorrow: Can iGrow Succeed in a Growth Market?

Sunday, November 24, 2013

Marketing Strategies: PS4 is a Loss Leader in the new Console War

Games consoles and the Product Life Cycle

Thursday, November 21, 2013

What Colours teach us about brands

Monday, November 11, 2013

John Lewis Christmas Ad for 2013

Friday, November 08, 2013

Starbucks Pricing Strategy Under Attack in China

Saturday, November 02, 2013

Strategic Choice - On What Should Japanese Camera Makers Focus?

Monday, October 28, 2013

Is luck an essential ingredient in entrepreneurship?

Wednesday, October 16, 2013

Glocalisation: Would Ansoff Classify it as Diversification or Market development?

Tuesday, October 15, 2013

A Golden Hour on Radio 4 Archive

Saturday, October 12, 2013

Price Elasticity of Demand and the National Lottery

Thursday, October 03, 2013

Why Localisation Is Important for Success in China – Yum! Brands and the Rapid Growth of KFC

Sunday, September 22, 2013

How Did P&G Reach the Top in China?

Growth Strategy - Under Armour Targets Nike and Adidas as it Aims to Become a $10bn Business

Thursday, September 12, 2013

Retailing in the UK - Peston Goes Shopping

Monday, September 02, 2013

Growing a Business: Cath Kidston’s International Success

Sunday, September 01, 2013

Furniture Retailers Carpeted for Misleading Pricing

Friday, August 30, 2013

Is the Tesco Tablet Doomed to Fail?

Monday, August 19, 2013

ASA bans Bruce Willis Sky advert

Wednesday, August 14, 2013

Slump in PC sales - Product Life Cycle extension strategy teaching resource

Thursday, July 11, 2013

How recent Waitrose and ALDI location decisions give a good marketing insight

Tuesday, July 09, 2013

Marketing the budget hotel concept

Wednesday, July 03, 2013

Divine Chocolate - the Future of Business is Social

Market segmentation - a challenge to find new examples

Thursday, June 13, 2013

Ethics & Competition: Chocolate Price Fixing in Canada

Thursday, June 06, 2013

Are Premium, Differentiated Products the Answer to Compete Against Mass Production?

Saturday, June 01, 2013

Innovation: Will eBikes Power Ahead?

Sunday, May 05, 2013

‘Feel free to browse’ … for how much longer?

Tuesday, April 23, 2013

Revision Quiz - Product Trial and Repeat Purchase

Sunday, April 14, 2013

Revision Quiz - Branding & Differentiation

Revision Quiz - Product Life Cycle

Are supermarket economies of scale beginning to fade?

Wednesday, March 27, 2013

Shopping: The new tactics to get you spending

Tuesday, March 26, 2013

Low Contribution & High Fixed Costs - the Problems for Nintendo’s Wii U

Saturday, March 23, 2013

Growth strategy - Tesco’s “Related-diversification” into Family Restaurants

Friday, March 15, 2013

Would you pay $10,000 for a smartphone?

Monday, March 04, 2013

An Organic Growth Strategy Based on Innovation - Lego Powers Ahead

Friday, February 22, 2013

Design Becomes Part of the Culture at Google

Wednesday, February 13, 2013

The Horse Meat Scandal - A Question of Trust

Findus hurdles to uncertainty

Friday, February 08, 2013

Explaining changes in business performance with the help of Radio 1

Sunday, February 03, 2013

Planet Money

Tuesday, January 22, 2013

A Niche Market in Which the Market Leader is Well Protected

Friday, January 18, 2013

Now Blockbuster fails ... is the High Street dying?

Thursday, January 17, 2013

The HMV story

Tuesday, January 15, 2013

Sony’s New Super Smartphone - A Premium Product, But Can It Compete with Apple & Samsung?

Thursday, January 10, 2013

Is the iPad inspired iPotty a viable business idea?

Top Brands of 2012

Big Firm launches smaller brand – the Harris and Hoole story

Wednesday, January 09, 2013

Is the Teapigs approach to branding effective (and ethical)?

Monday, January 07, 2013

Ethical business is a recession-buster!

Monday, December 31, 2012

Technological Change - MP3 Players in Rapid Decline

Thursday, December 27, 2012

Big Data - How Product Design & Innovation Needs to Work in Harmony

Revision Presentation - Marketing Objectives

Wednesday, December 26, 2012

Revision Presentation - Developing & Implementing Marketing Plans

Monday, December 24, 2012

Revision Presentation - Analysing Marketing Data

Revision Presentation - Ansoffs Matrix

Revision Presentation - Porter’s Generic Strategies

Revision Quiz - Marketing Objectives

Friday, December 07, 2012

Ansoff and Tesco - What Went Wrong with Fresh and Easy?

Thursday, December 06, 2012

Turnaround in Tesco’s overseas strategy

Wednesday, December 05, 2012

The rising profile of ‘Cyber Monday’

Tuesday, December 04, 2012

Revision Quiz - Marketing Strategies

Thursday, November 29, 2012

Revision Quiz - Market Analysis & Planning

It’s Beginning to Look a Lot Like Aldi

Friday, November 23, 2012

Brand Extensions - Tango In The Shower!

Thursday, November 22, 2012

Cross-Curricular Project With Our On-Site Art Gallery

Friday, November 16, 2012

Exporting - a Case Study in How to Do It

Sunday, November 11, 2012

Big Data - Helping to Offer a Personalised Product Offer

Saturday, November 10, 2012

Big Data - the Shift from Intuition and Hunch to Scientific Strategic Decision-making

Hotel Chocolat - British Chocolatiers on the March!

The Co-op claws back retail market share

Thursday, November 08, 2012

Sustainability, brands, and marketing ‘the big idea’

Wednesday, October 31, 2012

No Mr Bond, I expect you to sell

Monday, October 22, 2012

Customer Profile:  A Great Introduction to Market Segmentation

Wednesday, October 17, 2012

“Place” in the John Lewis marketing mix

“Red Bull gives you wings” … and massive promotional visibility

Tuesday, October 16, 2012

Using Technology to Extend the Product Lifecycle

What’s in a name?  Re-branding the Territorial Army

Sunday, October 14, 2012

The ethics of sponsorship - an NUFC view!

Wednesday, October 10, 2012

Toyota experiences more quality problems

Arguing the case for ‘sustainability’ in business

Wednesday, October 03, 2012

What does it take to be a successful start up?

Friday, September 28, 2012

Tesco opening more ‘dark stores’

Wednesday, September 26, 2012

SodaStream - A Fizzy Extension Strategy

Friday, September 21, 2012

I Shop at Waitrose Because…

Thursday, September 20, 2012

How struggling Premier Foods is trying to manage its brand portfolio (and recovery)

How to Profit from Making Movies

Wednesday, September 19, 2012

The New Wii U

Sunday, September 16, 2012

Customer reactions to the new iPhone 5 - did anything change?

Friday, September 14, 2012

Globalisation - Coca-Cola: the Ultimate Global Brand?

Tuesday, September 11, 2012

Apple’s Product Portfolio - the iPhone is now as big as Microsoft!

Monday, September 10, 2012

BUSS3 - The Marketing Plan in fewer than 1000 words

Saturday, September 08, 2012

Success for Lego with its focus on a different market segment

Saturday, September 01, 2012

The Ideas Exchange

Thursday, August 30, 2012

Bic’s Pen for the Ladies - A Disastrous, Hilarious New Product Launch

Tuesday, August 28, 2012

USP humour

Niche segmentation - a bullet-proof idea?

Strategic Decision-Making Still Based on Hunch, Not Data

Monday, August 20, 2012

Manchester United sponsorship deal shows the value of a global brand

Sunday, August 05, 2012

Price Cuts, Life Cycle and the Woes of Nokia

Monday, July 16, 2012

Product placement: Sony blocks out Apple via Spiderman

Saturday, July 14, 2012

The Psychology of Discounting

Wednesday, July 11, 2012

Wimbledon tennis in a battle of the brands

Monday, July 09, 2012

The rise of Poundland and reflections on price elasticity of demand

Wednesday, July 04, 2012

The Bear necessities of business success

Tuesday, July 03, 2012

The Dragons get it Wrong

Tuesday, June 19, 2012

Copycats and ‘Me Too’ products

Friday, May 25, 2012

Marketing case study: the Swiss Army knife

Thursday, May 24, 2012

A neat interactive tool for students to analyse the smartphone market

Tuesday, May 22, 2012

Revision Presentation - Marketing Mix: Introduction to Place

Thursday, May 17, 2012

Revision Presentation - Marketing Mix: Introduction to Pricing

Revision Presentation - Marketing Mix: Introduction to Products & Brands

Revision Presentation - Marketing & the Product Life Cycle

Revision Presentation - Marketing Mix: Introduction to Promotion

Revision Presentation - Marketing and Competitiveness

Epic fail: how to do really badly

Tuesday, May 15, 2012

Same product - different prices: Greggs sausage roll costs more in Hammersmith than Hull

Wednesday, May 09, 2012

A cracking business lesson video on my favourite product - Jaffa Cakes!

Monday, May 07, 2012

Marketing analysis: the UK supermarket battleground

Thursday, May 03, 2012

What’s going wrong at Superdry?

Monday, April 23, 2012

Brand Logos (there’s an app for that)

Friday, April 20, 2012

More on “up-selling” (adding value) the budget airline way

Monday, April 16, 2012

Revision Presentation - Social Environment & Business

Saturday, April 07, 2012

Retailing booms: in railway stations

Tuesday, March 27, 2012

It’s Time for a Global Luxury Chinese Hotel Chain - for the Chinese

Sunday, March 25, 2012

The Apprentice and the Product Life Cycle

Friday, March 23, 2012

Game Over?

Tuesday, March 13, 2012

Practice your skills as a retailer: entrepreneurs experiment with ‘pop up’ shops

Thursday, March 08, 2012

Lesson video : Franchising for beginners

Sunday, March 04, 2012

Pink bricks for girls?  Lego builds a new strategy

Friday, March 02, 2012

MU folding electric plug

Thursday, February 23, 2012

Video case study - finding success in an engineering niche

Wednesday, February 22, 2012

Extreme Market Segmentation?

Monday, February 20, 2012

M&A - It’s time to merge breakfast cereals with some crisps…

Wednesday, February 15, 2012

Pricing and the consumer - a question of haggling?

Friday, February 10, 2012

Product innovation - extending the humble cupcake

Which is better? Aldi or Lidl? Compare and contrast these (and others) using ‘Store Wars’

Monday, February 06, 2012

Mini’s PR backfires badly in central Europe

Friday, February 03, 2012

The 7p Valentines Day Card

Wednesday, February 01, 2012

Success for the Daily Mail’s online strategy

Monday, January 30, 2012

Leadership - Howard Schultz on the importance of leading an innovative culture

Sunday, January 29, 2012

Growth strategy - Starbucks eyes the franchise model

Saturday, January 28, 2012

More perspectives on our changing shopping habits

Thursday, January 26, 2012

The tablet takeover?

Monday, January 23, 2012

What’s gone wrong for Kodak?

Thursday, January 19, 2012

Virgin plays on brand heritage and brand extension to launch Virgin Money

Sunday, January 15, 2012

Strategy Lessons from the Tesco Downfall

A quality control disaster turns into a new product opportunity

Thursday, December 29, 2011

Online marketing at children

Monday, December 19, 2011

Functional recipes (strategies) for success at McDonalds UK

Thursday, December 15, 2011

Pricing - Daftest In Store Deals!

Wednesday, December 14, 2011

Fair Trade

Tuesday, December 13, 2011

Ethics - Coca Cola ‘Happiness is Home’ Project

Strategies to revive the High Street: Mary Portas reports

My favourite commercial of 2011 - Nandos bids farewell to the Dictators

Sunday, December 11, 2011

Time for this Dragon to Cut Costs to Keep his Health Clubs Fighting Fit

CGI modelling gauze and effect

Tuesday, December 06, 2011

Marketing and the supermarket ‘price war’

The Boston Matrix, whisky and booming exports

Friday, December 02, 2011

Woman pepper-sprays rival bargain hunters.  So what is ‘Black Friday’?

Tuesday, November 29, 2011

The Rise and Fall and Rise of Gerald Ratner

Sunday, November 27, 2011

Cut price cup cake deal goes wrong…...

Wednesday, November 23, 2011

Who do you think should be named Brand of the Year 2011?

Tuesday, November 22, 2011

Nationwide gets “Streetwise” with it’s marketing

Thursday, November 17, 2011

The John Lewis Christmas Advert for 2011

Tuesday, November 15, 2011

How loyalty cards are used to gather market research data

Wednesday, November 09, 2011

On your Marks for X-Factor advert

Tuesday, November 08, 2011

Developing Exam Skills - BUSS3


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