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Q&A Marketing


Q&A - Describe the main kinds of intermediary involved in distribution channels

Monday, January 03, 2011

Q&A - Should a business avoid intermediaries and sell direct?

Q&A - What factors determine the type of distribution channel used by a business?

Q&A - How many stages does a distribution channel have?

Q&A - Outline the role of a distribution channel

Q&A - What is the role of “place” in the marketing mix?

Q&A - What is personal selling and merchandising?

Sunday, January 02, 2011

Q&A - Outline the role of public relations and sponsorship in promotion

Q&A - Describe the main features of advertising as a method of promotion

Q&A - What is the difference between “above” and “below the line” promotion?

Q&A - What are the main aims of promotion?

Q&A - What is promotion?

Q&A - How can a business use contribution pricing?

Q&A - What is competitor-based pricing?

Q&A - Outline the main methods of sales promotion

Q&A - Describe the main ways direct marketing is used in promotion

Q&A - Why might a business use psychological pricing?

Q&A - What is price discrimination and why do businesses use it?

Q&A - What is predatory pricing?

Q&A - Outline what is meant by cost-based pricing

Q&A - Outline how market research can help a business set its prices

Q&A - Distinguish between price and cost

Q&A - Should a business use a “loss leader” as part of its pricing tactics?

Friday, December 31, 2010

Q&A - What is the role of sampling in market research?

Wednesday, December 29, 2010

Q&A - What is qualitative market research?

Q&A - What is quantitative market research?

Q&A - What are the main uses of market research?

Q&A - What are the main ways in which a business can obtain information on a market?

Q&A - What are key parts of product life cycle theory?

Q&A - How can the Boston Matrix help a business manage its product portfolio?

Q&A - Why do most businesses sell more than one product?

Q&A - What is the difference between niche and mass marketing?

Friday, January 15, 2010

Q&A - Outline the main business benefits from market segmentation

Q&A - What is market segmentation?

Q&A - Explain the role of marketing objectives

Q&A - Explain how a marketing orientation differs from a production orientation

Thursday, January 14, 2010

Q&A - What is the purpose of marketing?

Q&A - What are the advantages and drawbacks of marketing planning

Q&A - What factors affect the marketing budget?

Q&A - Outline the main stages in the marketing planning process

Q&A - What methods can a business can use to expand into international markets?

Q&A - Explain Ansoff’s Matrix

Q&A - Explain price skimming

Monday, December 21, 2009

Q&A - What is the difference between pricing strategies & tactics?

Q&A - Explain what is meant by price positioning

Q&A - What factors should a business consider when setting its prices?

Saturday, December 19, 2009

Q&A - How does pricing link to the objectives of a business?

Q&A - What is price and why is it so important in the marketing mix?

Q&A - Define what is meant by quality

Q&A - Describe the main qualitative methods of sales forecasting

Sunday, May 31, 2009

Q&A - What factors influence the choice of a sales forecasting method?

Q&A - What is a sales forecast?

Q&A - Where does packaging fit into the marketing mix?

Friday, May 01, 2009

Q&A - What are the main stages of new product development?

Q&A - What is the link between product differentiation and a USP?

Q&A - Explain what is meant by a product

Q&A - What makes for a successful or effective marketing mix?

Q&A - What goes into the “marketing mix”?

Q&A - What is meant by having a “customer focus”?

Q&A - What is repeat business and why is it important?

Q&A - What are the main benefits of good customer service?

Q&A - What is meant by repeat business and why is it important?

Sunday, March 01, 2009

Q&A - What determines price elasticity of demand?

Monday, February 02, 2009

Q&A - What is a brand name and what are the advantages of having a strong brand?

Sunday, February 01, 2009

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