New to AS Business ( BUSS1/BUSS2) | Step Up to A2 Business (BUSS3 / BUSS4)
Q&A Marketing
Q&A - Describe the main kinds of intermediary involved in distribution channels
Monday, January 03, 2011
Q&A - Should a business avoid intermediaries and sell direct?
Q&A - What factors determine the type of distribution channel used by a business?
Q&A - How many stages does a distribution channel have?
Q&A - Outline the role of a distribution channel
Q&A - What is the role of “place” in the marketing mix?
Q&A - What is personal selling and merchandising?
Sunday, January 02, 2011
Q&A - Outline the role of public relations and sponsorship in promotion
Q&A - Describe the main features of advertising as a method of promotion
Q&A - What is the difference between “above” and “below the line” promotion?
Q&A - What are the main aims of promotion?
Q&A - What is promotion?
Q&A - How can a business use contribution pricing?
Q&A - What is competitor-based pricing?
Q&A - Outline the main methods of sales promotion
Q&A - Describe the main ways direct marketing is used in promotion
Q&A - Why might a business use psychological pricing?
Q&A - What is price discrimination and why do businesses use it?
Q&A - What is predatory pricing?
Q&A - Outline what is meant by cost-based pricing
Q&A - Outline how market research can help a business set its prices
Q&A - Distinguish between price and cost
Q&A - Should a business use a “loss leader” as part of its pricing tactics?
Friday, December 31, 2010
Q&A - What is the role of sampling in market research?
Wednesday, December 29, 2010
Q&A - What is qualitative market research?
Q&A - What is quantitative market research?
Q&A - What are the main uses of market research?
Q&A - What are the main ways in which a business can obtain information on a market?
Q&A - What are key parts of product life cycle theory?
Q&A - How can the Boston Matrix help a business manage its product portfolio?
Q&A - Why do most businesses sell more than one product?
Q&A - What is the difference between niche and mass marketing?
Friday, January 15, 2010
Q&A - Outline the main business benefits from market segmentation
Q&A - What is market segmentation?
Q&A - Explain the role of marketing objectives
Q&A - Explain how a marketing orientation differs from a production orientation
Thursday, January 14, 2010
Q&A - What is the purpose of marketing?
Q&A - What are the advantages and drawbacks of marketing planning
Q&A - What factors affect the marketing budget?
Q&A - Outline the main stages in the marketing planning process
Q&A - What methods can a business can use to expand into international markets?
Q&A - Explain Ansoff’s Matrix
Q&A - Explain price skimming
Monday, December 21, 2009
Q&A - What is the difference between pricing strategies & tactics?
Q&A - Explain what is meant by price positioning
Q&A - What factors should a business consider when setting its prices?
Saturday, December 19, 2009
Q&A - How does pricing link to the objectives of a business?
Q&A - What is price and why is it so important in the marketing mix?
Q&A - Define what is meant by quality
Q&A - Describe the main qualitative methods of sales forecasting
Sunday, May 31, 2009
Q&A - What factors influence the choice of a sales forecasting method?
Q&A - What is a sales forecast?
Q&A - Where does packaging fit into the marketing mix?
Friday, May 01, 2009
Q&A - What are the main stages of new product development?
Q&A - What is the link between product differentiation and a USP?
Q&A - Explain what is meant by a product
Q&A - What makes for a successful or effective marketing mix?
Q&A - What goes into the “marketing mix”?
Q&A - What is meant by having a “customer focus”?
Q&A - What is repeat business and why is it important?
Q&A - What are the main benefits of good customer service?
Q&A - What is meant by repeat business and why is it important?
Sunday, March 01, 2009
Q&A - What determines price elasticity of demand?
Monday, February 02, 2009
Q&A - What is a brand name and what are the advantages of having a strong brand?
Sunday, February 01, 2009
