Revision Presentation - Marketing and Product Portfolios
This revision presentation provides an introduction to the role of product portfolios in marketing strategy and how they can be analysed using the Boston Matrix
read more...»Revision Presentation - Improving Cash Flow
What are the causes of cash flow problems and how can a business manage its cash flow more effectively? This updated revision presentation looks at those questions, covering topics such as the basics of working capital management, bank finance, factoring, sale and leaseback and sale of assets.
read more...»Revision Presentation - Marketing Mix: Introduction to Place
The basics of distribution (place) in the marketing mix are covered in this revision presentation.
read more...»Revision Presentation - Operations and Technology
This brief revision presentation introduces the role of technology in operations. It looks at some of the main established types of technology and how technology supports the effective management of operations. It also examines the link between the use of technology and productivity and quality.
read more...»Revision Presentation - Marketing Mix: Introduction to Pricing
Setting the optimal price is one of the hardest parts of marketing - and the only element of the marketing mix which directly affects revenues. This revision presentation examines the main methods, tactics and strategies of pricing + introduces the important topic of price elasticity of demand.
read more...»Revision Presentation - Marketing Mix: Introduction to Products & Brands
This revision presentation provides a brief introduction to what is a product and a brand.
read more...»Revision Presentation - Marketing & the Product Life Cycle
The product life cycle is a popular topic in most business and marketing courses. This revision presentation introduces the concept of the product life cycle and considers some of the issues raised for marketers and businesses:
read more...»Revision Presentation - Marketing Mix: Introduction to Promotion
The basics of promotion as part of the marketing mix are outlined in this revision presentation. It considers what is meant by promotion and outlines the alternative methods of promotion for different types of products and businesses. It also looks at the factors to consider when choosing what goes into the promotional mix.
read more...»Revision Presentation - Measuring and Increasing Profit
This revision presentation provides an introduction to the measurement and interpretation of profit, focusing on the net profit margin and return on capital. It also looks at the crucial difference between profit and cash flow.
read more...»Revision Presentation - Improving Organisational Structures
This revision presentation builds on our earlier introduction to organisational structures. It considers the alternative approaches to organisational structure and looks in more details at core topics such as hierarchies, spans of control, workloads, job allocations and delegation. It also looks at how changes to organisational structure might lead to improved competitiveness and business performance.
read more...»Revision Presentation - Recruitment & Selection
The basics of the recruitment and selection process for a business are covered in this revision presentation. We look at the recruitment process; the methods of internal & external recruitment; the role of job and person specifications and descriptions; the role of outside agencies in recruitment.
read more...»Revision Presentation - Training
In this revision presentation we look at the business advantages and drawbacks of training, and the various kinds of training including on-the-job, off-the-job and induction training.
read more...»Revision Presentation - Measuring Workforce Effectiveness
There are veraious ways in which firms can measure the effectiveness of their workforce. This revision presentation introduces three key metrics - staff turnover; labour productivity and absenteeism.
read more...»Revision Presentation - Using Budgets
This updated revision presentation looks at the essentials of using budgets. It considers the role played by budgeting and explains the nature and use of variance analysis…
read more...»Revision Presentation - Marketing and Competitiveness
In this revision presentation we look at the key topic of competitiveness, in the specific context of marketing and market structure. We consider what is meant by the concept of “competitiveness” and what determines whether a business has a competitive advantage over others in the market or industry. The nature of competition in a market is also covered, including the key models of competition such as Porter’s Five Forces.
read more...»Revision Presentation - Making Operational Decisions
This revision presentation will be useful for students who need an introduction to the core concepts of capacity management, capacity utilisation, productivity and efficiency.
read more...»Revision Presentation - Calculating and Measuring Profit
This revision presentation provides an introduction to the concept of profit and how it is measured
read more...»Revision Presentation - the Startup Cash Flow Forecast
Every startup should consider the likely future cash flows of the enterprise in the first few weeks and months of trading. This revision presentation takes students through the basics of the cash flow forecast.
read more...»Revision Presentation - Business & the Technological Environment
This new revision presentation focuses on the “T” in PESTEL - technology. The role of technological change as an opportunity or threat is examined as are the drivers of innovation and the process of diffusion.
read more...»Revision Presentation - Mission, Aims, Objectives and Stakeholders
This revision presentation provides an overview of the core strategic topic of business mission, aims and objectives. The main focus of the presentation is to outline the theory of the use of mission, aims and objectives rather than provide examples of these in context.
read more...»Revision Presentation - Business Ethics
This revision presentation introduces the concept of business ethics. The distinction between ethical and legal behaviour is examined as are the potential benefits and drawbacks of ethical behaviour. Some topical examples of business ethics in action are also provided.
read more...»Revision Presentation - Social Environment & Business
Changes in the social environment can have a dramatic effect on business. This revision presentation examines the impact of significant business influences from the social environment (e.g. changes in population size & structure, lifestyles, labour market).
read more...»Revision Presentation - Managing Risk
This revision presentation for business students outlines (with examples) some of the key things that can go wrong in business and explains the basics of risk management and contingency planning.
read more...»Revision Presentation - SWOT Analysis
A brief revision presentation which outlines the SWOT model of analysis.
read more...»Revision Presentation - Business & Interest Rates
This revision presentation explains the role of interest rates and how they affect both the cost of business finance and the wider impact on business demand.
read more...»Revision Presentation - Emerging Markets
This revision presentation provides an overview of the topic of emerging markets. It highlights some examples of how businesses have pursued a growth strategy in emerging markets and also how developed economies have seen investment coming in the opposite direction. A brief overview of the methods and benefits/drawbacks of international expansion is also provided.
read more...»Revision Presentation - Business Legislation
This comprehensive study presentation guides students through the relationship between business and legislation (the “L” in PESTEL” analysis). It outlines the main purposes of legislation in the business environment, including consumer protection, environmental laws, competition policy and health & safety. It also provides some recent case studies of firms and industries affected by changes in legislation.
read more...»Revision Presentation - Exchange Rates and Business
This updated revision presentation looks at the topic of exchange rates. What are they, how are they determined and what are the business implications of fluctuating exchange rates?
read more...»Revision Presentation - Corporate Social Responsibility
CSR is an increasingly important topic for business students. This revision presentation explains the basic theory behind CSR and outlines the main arguments for and against implementing CSR. Various case studies are also provided together with links to further research.
read more...»Revision Presentation - Unemployment & Business
This new revision presentation provides students with an overview of the topic of unemployment. It outlines the main causes of unemployment and considers some of the business issues and responses.
read more...»
