Video Case Study - Twinings Offshores Tea Production

Monday, December 14, 2009

A classic and timely video case study in the implications of offshoring here (ideal for BUSS3). Twinings is moving production & packaging for most of its tea brands to China & Poland leading to many job losses in the UK. Just 90 seconds long, but the clip is packed with great busness studies materials, including the need to be closer export markets + the impact of job losses on UK stakeholders

Launch video clip on Twinings

Posted to BUSINESS THEMES -

•Change Management -

•International Business -

•Operations Management -

•BUSS4 RESEARCH -

•Emerging Markets - China -

•Emerging Markets - Other -

•TEACHING BUSINESS -

•Video Case Studies -

Tags: china, buss3, offshoring
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Emerging Markets Case Study - Mothercare International Expansion

Saturday, November 07, 2009

by Jim Riley

Its sometimes quite tricky finding well-resourced examples of international expansion - but this is a good one. Mothercare has quietly adopted a strategy of repositioning its group by focusing on expansion into emerging markets like India, Russia and China using its two “global brands” (Mothercare and Early Learning Centre). It has set itself an objective of opening at least 100 international stores every year, using the franchise model of operation.

This streamed revision presentation provides a collection of stimulus materials which students could use to discuss Mothercare’s strategy. I have brought together some materials from a variety of sources, including press cuttings, annual reports and analyst presentations.

Launch streamed presentation on Mothercare’s International Expansion Strategy

Rated: (5/5), based on 2 reviews

Posted to BUSINESS THEMES -

•Business Strategy -

•Emerging Markets -

•International Business -

•Retailing -

•BUSS4 RESEARCH -

•Emerging Markets - India -

•Emerging Markets - China -

•Emerging Markets - Russia -

•Emerging Markets - Other -

•EXAM BOARD SUPPORT -

•AS & A2 Business -

•AQA BUSS4 -

Tags: franchise, emerging markets, mothercare
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Survive and prosper - emerging markets in the global recession

Thursday, November 05, 2009

by Jim Riley

The Economist Intelligence Unit has just published a report that seeks to examine the business opportunities within emerging markets in the context of the current economic climate. They have surveyed over 500 companies during July and August 2009 to identify the issues and concerns of businesses that either already operate in emerging markets, or are actively considering doing so.

Posted to BUSINESS THEMES -

•Emerging Markets -

•Economic Environment -

•BUSS4 RESEARCH -

•Emerging Markets - Brazil -

•Emerging Markets - India -

•Emerging Markets - China -

•Emerging Markets - Russia -

•Emerging Markets - Other -

Tags: demand, risk
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Emerging Markets still have much to do to become good places to “do business”

Wednesday, September 16, 2009

by Jim Riley

The World Bank’s excellent Doing Business research programme has highlighted continued improvements in the environment for doing business around the world. However, many of the economies designated as emerging markets still seem to have a long way to catch up on the developed economies…

Posted to BUSINESS THEMES -

•Globalisation -

•BUSS4 RESEARCH -

•Emerging Markets - Brazil -

•Emerging Markets - India -

•Emerging Markets - China -

•Emerging Markets - Russia -

•Emerging Markets - Other -

Tags: world bank, emerging markets, doing business
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