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Marketing and online hotel reviews - ‘free’ information?

Wednesday, November 19, 2014

If you are running a hotel these days, one of the most important aspects of your marketing mix must be the 'free' publicity that you get through review sites like TripAdvisor. Most of us would prefer to check the reviews posted by other travelers before booking a hotel we don't know - while you will always find some extreme views, the average rating and trend of the comments left are very helpful. So too are the responses that some of them add to the site, so that you can see how they deal with criticism. It takes 'word of mouth' marketing to a new level, and is not directly within the control of the hotel's management; the only thing they can do is be aware of the impression they are making on their clients, and try to ensure that their standards are fit-for-purpose and will generate the right sort of comment to encourage more travelers to choose them.

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Business start-ups - advice for fish fryers

Tuesday, September 30, 2014

BBC Radio 4 has a 5-part series this week which follows eight budding entrepreneurs on a course in Leeds, specialising in how to run their very own Fish and Chip shop. I caught the first episode yesterday; with each episode only 15 minutes long, it seems like a very good set of programmes for students who are beginning a Business studies course, as it covers a wide range of the issues that they will be learning about.

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What do you mean by ‘Business Class’?

Saturday, August 30, 2014

Which airline boss has said for many years that “an airplane is nothing more than a bus with wings on”?

Of course, the answer is Michael O'Leary, the CEO of Ryanair - Europe's biggest budget airline. 

But, as Ryanair's passenger figures show that 25% of their customers are actually travelling on business, they have decided that now is the time to introduce a 'Business Class' service.

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Growth with Inflation

Sunday, August 10, 2014

Over the last couple of days I have been watching balloons take off at Bristol's Balloon Fiesta. An evening out with friends, and a few pints may have inspired Don Cameron to take a risk, but a love of aeronautics or flying helped.

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BUSS4 China - Selling TV to the Chinese consumers

Friday, May 30, 2014

There was a great radio programme on today, For all the TV in China. As Chinese consumers become TV owners, there is a vast market for entertainment shows, and as this is one of the UK's biggest exports (see this recent report from the UK's Department of Culture, Media and Sport which sets out how creative industries are worth a whopping £8million per hour to the UK economy), there are plenty of UK production companies who are keen to sell their products to China.

It turns out that the Chinese can't get enought of shows like Take Me Out, and there are plenty of ways of adapting their formats so that they reflect Chinese tastes and cultural sensitivities. The programme is 28 minutes of BUSS4 gold dust, with a good sprinkling of cultural awareness scattered over it as well.

JLR, Lady Gaga and Abu Dhabi go Galactic!

Monday, May 05, 2014

Virgin Galactic is Richard Branson's dream to provide suborbital space flights to space tourists by 2015, and it provides a wealth of Business Studies concepts for AS and A2.

Firstly, the premium price of £150,000 to £250,000 (the cost of decent Rolls Royce to you or me) means it has a very specific target market; over 700 space tourists have signed up, with one third from America (the other two thirds come from over 50 different countries), most are millionaire men in their 50s and are definitely not risk-averse. Akin to Branson, many stated the moon landing of 1969 as the reason for their purchase.

Lady Gaga

In her quest for a new USP, Lady Gaga will be swapping her meat suit for a space one and be first earthling to sing live from space, ensuring that she maintains her outlandish, cutting edge image.

JLR & Virgin

These 2 iconic British brands are expanding the empire, and for BUSS4 students, the long-term partnership between JLR and Virgin, with their “shared vision of pioneering spirit, technological innovation and sense of adventure”, provides information for almost every section of the specification.

The CNBC article focuses on the technological innovations in JLRs new concept SUV.

In this short video, Richard Branson discusses his dream and vision, how JLR will aid Virgin in creating a completely new market and, to show that it’s not all about profit and pride, he hopes it will inspire future generations to pursue careers in engineering and science.

Abu Dhabi and beyond

Finally, Abu Dhabi state-controlled investment fund paid $280 million for a 32% stake in the business, in return for "regional rights to launch Virgin Galactic tourism and scientific research space flights from the United Arab Emirates capital". It sees this as an Investment opportunity to progress from an international tourism hub, to an inter-galactic one, with this article suggesting Virgin space hotels in galaxies far far away!

Meet Britain’s Best Business Leader - Harriet Green

Thursday, April 10, 2014

Students attending our BUSS4 exam coaching workshops will know that I'm a big fan of Harriet Green, the CEO who has done so much to lead the turnaround of Thomas Cook. In fact, I'd almost go as far as to say that Harriet Green is my favourite CEO. Except, of course, that there is Howard Schultz of Starbucks who has long held that position in my mind!

Nevertheless I highly recommend that business students take some time to learn more about the leadership and management style of Harriet Green who was awarded the Leader of the Year accolade at the 2013 National Business Awards.

Here are two articles which I think are pretty accessible to students wanting to undertake this research.

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The Big Top is Big Business

Tuesday, March 18, 2014

The people running this business are a bunch of clowns.

We'll, actually, that's not fair. But, it's almost right!

This video from CNN provides an insight into the operational complexity behind a historic travelling circus that rolls around the USA throughout the year. Each year, the three versions of the Ringling Bros. and Barnum & Bailey Circus perform in 120 cities, with 1,200 performances.

The family-owned business has a clear marketing orientation, as demonstrated by the interviews with Nicole and Alana Feld - the two leaders of the business.

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Customer service in the rail industry

Saturday, February 22, 2014

Did you know that most train operating companies will refund 50% of your ticket for a delay of 30 minutes or more, and will double that if the delay is for an hour or longer? And that, if you are travelling by tube, Transport for London offers refunds if your journey is delayed by 15 minutes or more (although you won’t get a refund if the delay is caused by a security alert, “third party action” such as a strike or bad weather)? Most probably you didn’t, as a survey by the Office of Rail Regulation has found that more than 75% of rail passengers know “not very much” or “nothing at all” about what they are entitled to when services are disrupted.

The report also found that 74% of passengers felt that train companies do “not very much” or “nothing at all” to proactively provide information about compensation when there are delays. As Simon Gompertz found in this video report, there are plenty of ways in which the train operating companies could make the information available, whether through instructions on the back of the tickets and announcements on trains to use of technology through their websites or apps.

This poor standard of information for customers is now to be improved. The ORR will now oversee the development of a code of practice on provision of ticket retail information, which will be in place by the end of 2014 and will provide clarity on what information passengers can expect from their train companies, including information on the different types of fares, restriction, and key terms and conditions, such as compensation and refund rights.

The government are also making compliance with these requirements part of their new franchising arrangements, to add to the regulation of the industry.

In the meantime, if you have had a journey delayed recently and want to claim compensation, here’s some guidance on what you might be entitled to.

Managing Capacity - A Novel Way to Increase Capacity

Sunday, February 02, 2014

Try this simple exam-style question.  "List three ways in which an operator of cruise ships could increase the capacity of the business."

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Strategies for Success in the UK Cinema Industry - Product Innovation

Sunday, January 19, 2014

In this six minute interview with The Economist, our good friend Tim Richards, CEO of Vue Cinemas, discusses the strategies the company has adopted as VUE has completed its massive investment in digital projection.

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Can Ryanair Change its Corporate Culture with the Same Leadership?

Monday, September 23, 2013

Could Ryanair be about to make a concerted effort to change its organisational culture? Can the low-cost airline soften its corporate image and improve its customer service performance at the same time?

That appears to be the plan following comments made by Michael O'Leary, Ryanair's controversial Founder and CEO, at the recent Ryanair AGM.

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Growth Strategy - Under Armour Targets Nike and Adidas as it Aims to Become a $10bn Business

Thursday, September 12, 2013

A useful article here in BusinessWeek for business teachers and students - particularly those interested in the sports wear market. The article analyses recent comments by the CEO of Under Arnour, a fast-growing and increasingly global sports wear brand.

Under Armour is a great example of a business that has been able to sustain high levels of revenue growth using an organic growth strategy. But can it sustain this growth?

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Competition for your Remote Control and Wallet: BT Sport takes on BSkyB

Sunday, September 01, 2013

For years, BSKYB has dominated the market for subscription-based television using the rights to broadcast high-profile sports to attract and retain household subscribers. However, the markets for consumer media consumption are converging and this has led to the emergence of a new, powerful competitor for BSkyB - BT Sports.

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Fat Profits? The Risks of Investing in a Franchise

Saturday, August 31, 2013

There is profit to be made in the diet and fitness industry. But, do the risks outweigh the rewards for franchisees looking to run local classes?

This article in the Daily Mail will not make pleasant reading for the Rosemary Conley Diet & Fitness franchise, particularly if they are looking to recruit new franchisees. We should always question the validity of the data included in the article and perhaps the motives for publishing it. Nevertheless, for business students it contains some very useful insights into the risks involved in investing in a franchise.

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Costs, Cash, Capital and Customers - Harriet Green’s Strategy for Success

Harriet Green's strategy for Thomas Cook looks like it might become a classic case study in how to achieve a successful turnaround for a business with a strong brand and customer base but a weak balance sheet (gearing too high).

Before Green could get the balance sheet right through a refinancing, she had to get the business right first. She needed to change the organisational structure and improve profitability and medium-term cash flow through a strategy of retrenchment. This has been a painful process but it made it much easier when Thomas Cook approached the stock market to raise new share capital (equity) and reduce the amount of debt.

This short interview with Harriet Green is packed full with great A2 business studies materials as she explains the basics of her turnaround strategy.

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Marketing the budget hotel concept

Wednesday, July 03, 2013

It’s three years now since we got excited at T2U by the budget hotel concept (there’s a reminder link here) and the format seems to have been a success.  Imitation by Whitbread, with their new 'hub by Premier Inn' format suggests this is a successful innovation.

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Low cost airlines

Friday, June 21, 2013

Excellent BBC2 business documentary last night on the growth of low cost airlines 'Flights and Fights: Inside the Low Cost Airlines'. The programme explores how Ryanair and Easyjet have transformed the European airline industry.

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Strategy & Leadership - Harriet Green at Thomas Cook Outlines Her Strategy

Thursday, May 16, 2013

We've previously highlighted the arrival of Harriet Green as the new CEO of Thomas Cook as a great research example for business students. New CEOs - particularly those recruited externally - tend to dive straight into "strategic reviews" which then result in changes in strategic direction, disposal of non-core businesses etc. Harriet Green is no exception. And in this YouTube clip, she outlines her proposed strategy for the ailing travel industry business.

The clip is almost two hours in length. However, it is the first section (from about 3 minutes 30 in) which is particularly interesting and relevant for business students. You get a strong sense of Harriet Green's personality from the presentation and a clear statement of her strategic objectives for the business.

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Innovation: Will eBikes Power Ahead?

Sunday, May 05, 2013

Pedal power has been around for a while. But are turbo-charged eBikes the way forward?  The specifications of electric bikes are impressive - but will the price put potential customers off?

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Strategy: Organic Growth Powers Whitbread’s Success

Monday, April 29, 2013

Expect lots of coverage this week about the growth strategy being pursued by Whitbread plc.

Whitbread used to have a pretty diverse product portfolio including the brewing of beer and the operation of David Lloyd health clubs. However, in recent years Whitbread had rationalised its portfolio of businesses to focus on two markets where it believes it can achieve sustainable and high sales and profit growth. And it has backed that strategic focus with heavy investment. If only other UK firms would do that!

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Strategy: Ikea Diversifies into Hotels

Tuesday, April 23, 2013

Let's face it. Nearly all of us associate Ikea with flatpack, affordable furniture. The Ikea brand has become a global success and, as we reported on the business blog recently, the Ikea format is well-positioned to achieve further success in key emerging markets.

However, Ikea's business portfolio is not just about furniture retailing.

In March 2013, Ikea announced that it is to partner with Marriott International to open a chain of three-star hotels. The chosen brand name for this joint venture between Marriott and Ikea is Moxy Hotels.

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Will Toyota’s I-Road Change How we Travel?

Wednesday, March 13, 2013

A fascinating example here of product innovation which the world's largest car manufacturer hopes might revolutionise the way we travel (well, short journeys at least).

Toyota's new I-Road concept car was revealed last week. The video below shows it in action. What do you think? Might it take-off?

The three-wheeled i-Road is targeted at urban commuters and has a maximum range of 30 miles. It can be fully charged in just three hours using a domestic socket - which sounds a fully-charged I-Road lasts about as long as my fully-charged i-Phone!

If we all start using the I-Road (or the inevitably similar models that will appear from competitors if demand rises strongly), then one benefit might be less congestion on our roads. Toyota claims that four i-Roads can fit in a single parking bay.

The i-Road features a stability system called 'Active Lean', which allows the i-Road to lean into corners like a motorbike. Driver and passenger are completely enclosed so don't have to wear helmets. The i-Road's turning circle is just three metres. I'm not sure how much luggage the I-Road can carry: probably not a lot!


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A Winning Corporate Culture in the Skies - Herb and His Airline

Monday, February 25, 2013

We've been focusing on Southwest Airlines during our BUSS4 CPD workshops on Section A Organisational Culture - and in particular on Herb Kelleher, the enigmatic CEO of the highly-successful low-cost airline.

Kelleher's obession with building an employee-centred culture provides stunning evidence for students who want an example of how a positive corporate culture can lead to business success.

Can flying be fun? That's the goal of Kelleher, who is determined to offer reliable on-time service at an affordable price. In this classic archived video from CBS, Steve Kroft profiles the airline president and his innovative approach to the business.

Stick with this video - it is quite long and little dated. But the insights for business students are priceless.

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Dreamliner or nightmare

Thursday, January 17, 2013

A directive from The US Federal Aviation Administration has stopped flights of the Boeing 787 Dreamliner, until the plane maker has satisfied the regulator that it has resolved problems with the aircraft’s battery systems. Boeing’s shares had dropped by 2% $72.80 (£45.50) after the announcement. The share price of GS Yuasa the Japanese battery maker had fallen 11% since 7 January when an electrical fire broke out on a JAL 787 at Logan International Airport in Boston.

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BUSS4 Culture and Leadership: Walsh vs Branson - again

Tuesday, December 18, 2012

Looking ahead a little to teaching BUSS4 topics next term, the ongoing spats between BA and Virgin Atlantic provide a consistently rich seam of resources for exploring the themes of business culture and leadership. And in the last few weeks, they have done it again. Willie Walsh and Sir Richard Branson have been sniping at each other in an entertaining and characteristic manner.

It started with reports that Branson might sell some of his 51% share of Virgin Atlantic. Walsh suggested that Virgin would not be around as a brand in five years time. Branson was in conciliatory mood; he responded that he would not bother to sue Walsh for his comments on this occasion but instead he would put up £1m, to be distributed to BA staff should Virgin Atlantic cease to exist, if BA agreed to pay Virgin Atlantic staff the same amount should the brand still exist in five years. Rather more aggressively, Walsh's counter-offer is a knee in the groin, on the basis that he considered the loss of £1m would not hurt Branson's personal fortune, whereas the physical assault would be equally painful for either recipient.

Some more background to the altercation is needed for any student wanting to use this example as evidence in an essay; it will only count as anecdote without accompanying analysis. This article will offer that background, along with a brief history of previous bickering and legal challenges between the two airlines - essential detail to strengthen student analysis.

BUSS3 and the Packaged Holiday Market

Friday, November 23, 2012

We're off on our travel this weekend at the start of a three week tour around eight locations for our AQA BUSS3 revision workshops (alongside the teams delivering BUSS1 and AS & A2 Economics of course).

Our exam-style case study is based on the UK packaged holiday market. Students will be getting to grips with SunTravel plc - a large, well-established vertically integrated tour operator that has turned to new management to identify appropriate strategies for success. 

As with all BUSS3 exams, the key for students is to identify the key issues and links from the case study and we're looking forward to seeing how over 3,000 BUSS3 students develop their exam answers to the challenges we set them (and practice good BUSS3 exam technique along the way).

Here are a few relevant YouTube videos about the travel industry which will help set the scene for students (and their teachers) attending!

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IAG Takes the Knife to Iberia - A Merger Mistake?

Saturday, November 10, 2012

Many students and teachers will be familiar with the merger between British Airways and Iberia  - which came together to form International Airlines Group ("IAG"). The merger was a pretty long drawn-out affair but the respective shareholders of the two airlines eventually agreed the deal. Over a year later, it looks as though BA may have taken on much more than they expected in Iberia. So the board of IAG has decided to implement a substantial cost reduction plan at Iberia which looks likely to strain industrial relations with the workforce in Spain.

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Insights into the Leadership Style of SAF

Friday, November 09, 2012

Leaders come and leaders go. But few leaders have enjoyed a longer period at the top of their organisations that SAF - Sir Alex Ferguson.

And now a professor of marketing at Harvard Business School has written a case study which looks at SAF's approach to management, motivation and more beside.

The full case study is not yet available. However, there is a useful Q&A discussion here with Anita Elberse  in which she describes the process of her research and some of her initial findings. 

Plenty of research evidence here for students who would like to add a slightly different, though still relevant example to their notes. And much too to stimulate a classroom discussion about how leadership and management styles and approaches can transfer between the world of sport and business.

Elberse attributes SAF's success (and longevity in the role) to "his willingness to develop young talent" and to focusing on building a club rather than a team. The importance of adapting to a changing environment is also highlighted. Do you think she had got her analysis right?

Takeovers and Mergers: Nike Kicks Umbro into Row Z

Thursday, October 25, 2012

The football business has a history of helping investors to lose money. And now it seems that the shareholders in Nike have been hit hard by an investment that simply hasn't paid off. 

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USP humour

Tuesday, August 28, 2012

Building up market share in a competitive market with mature brands, similar products and large rivals can be difficult, but attracting the attention or interest of potential customers may require innovative approaches to marketing.

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For Sale - One Airport, Used, Price £1bn. All Offers Considered

Monday, August 20, 2012

A great example of competition regulation in action here. 

Back in 2009 by the Competition Commission told BAA that it must reduce its stranglehold on the UK aviation market. Part of the instruction was that BAA must dispose of Gatwick Airport (which it sold in December 2009) and Edinburgh Airport (which was sold by BAA in April 2012). However, BAA has been trying to hang onto Stansted, taking the decision through the courts in a long drawn-out process. Now that process is over - it has to sell the airport.

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Manchester United sponsorship deal shows the value of a global brand

Sunday, August 05, 2012

The scale of the new shirt sponsorshop deal agreed between Manchester United and General Motors Chevrolet brand is staggering and a great example of the benefits a brand can enjoy when it becomes truly global.

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Olympics security: an unprofitable contract

Saturday, July 14, 2012

​What a shambles! But what a fantastic case study for business teachers and students for years to come!

One year ago, LOCOG proudly endorsed a short video from G4S which trumpeted their role as the security provider for the 2012 London Olympics. The video is shown further below.

One year on, and just days before the Games begin, G4S has admitted that it is unable to meet the requirements of the contract and the Armed Forces have been required to stand in to provide the desired level of security. You couldn’t make it up.

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Takeovers and Mergers - A Casino Gamble?

Saturday, May 12, 2012

Hot on the heels of the Vue takeover of Apollo Cinema Group, here is another significant takeover in the UK leisure sector. This one will certainly attract the attention of the competition regulators.  Two of the UK’s largest operators of casinos are being brought together as Rank buys Gala Coral’s casino business for £205m.

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Takeovers and Mergers - Vue on the Growth Trail!

News of a £20m takeover here which will be particularly relevant to colleagues and students who joined us recently for the BUSS4 revision workshops at cinemas around the UK…

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6 Essential M&A Cases: BA & Iberia Merge to Form IAG

Monday, April 23, 2012

This M&A briefing note provides an overview of the merger of British Airways and Iberia which led to the formation of a new firm - International Airlines Group (“IAG”)

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More on “up-selling” (adding value) the budget airline way

Monday, April 16, 2012

So you’re used to the idea of the ‘basic’ price being increased by additional ‘extras’ offered by retailers.  Budget airlines are experts at this approach (spoofed brilliantly by David Walliams here), inviting us to pay more for drinks, snacks, priority boarding and the rest.

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Life and leadership at BA after Willie Walsh

Thursday, April 12, 2012

This is an interesting article that I came across while looking for updates on how industrial relations and strike threats have been progressing at BA over the last year or so - the article was published last September so apologies if you are already familiar with it, but I think it is well worth reading.

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It’s Time for a Global Luxury Chinese Hotel Chain - for the Chinese

Sunday, March 25, 2012

You’ll recognise some of these brands: Crowne Plaza; Holiday Inn, Hotel Indigo. They are all owned by InterContinental Hotels Group and you’ll find them in just about every major city in the world, from Chicago to Munich; from Mumbai to Sydney. IHG is a global hotels group with more guest rooms than any other hotel group in the world – over 645,000 rooms in more than 4,400 hotels in over 100 countries. But have you heard of Hualuxe? You might do soon…

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Pampering - demand booms as consumers seek an affordable treat

Sunday, March 04, 2012

Consumers might be feeling the pinch, but despite the downturn, demand for nail treatments is booming.  Is having a nail and other spa treatment an affordable luxury what some of us simply can’t do without in times of austerity? This great BBC video looks at the history of products that have boomed in tough economic times.

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Froth on the beer versus froth on the coffee?

Tuesday, February 28, 2012

A short BBC video on Whitbread’s huge strategic shift from brewing to retailing coffee and budget hotels.

Whitbread abandoned beer brewing and pub retailing and off licence sales, an industry in which had been a significant presence since 1742. By 2001, the sector had low profits growth and declining sales. Capital has been diverted into areas with higher growth coffee shops and budget hotels. Whitbread’s main brands include Costa Coffee, Premier Inns.

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Bullet point 5 and stakeholders again

Saturday, February 18, 2012

Competitors and customers are both stakeholders, and can both be significantly impacted by a takeover or merger. Sir Richard Branson can always be relied upon to have a comment to make about anything that British Airways do, and he doesn’t let us down here as Virgin Atlantic have lodged a formal complaint on the proposed merger between IAG (owners of BA) and BMI to the European Commission.

Virgin has said passengers would be left with a “choice of one” on flights between Aberdeen and Edinburgh and Heathrow. There is some great data in this article about the complaint from both sides, about Virgin’s claims of reduction in services and increase in prices for passengers which are likely to result from the merger, and BA’s counter-claims about increases in viability of services between Heathrow and Scotland. There is clear reference here to bullet point 6 - the reasons why governments might support or intervene in takeovers and mergers - as well as Sir Richard calls on “regulatory authorities, in the UK as well as in Europe, give this merger the fullest possible scrutiny and ensure it is stopped.” Definitely one to add to the BUSS4 resources!

The Strategic Challenges Facing International Airlines Group - Interview with Willie Walsh

Tuesday, February 14, 2012

A superb interview here absolutely packed with relevant topics for all A2 business students.  Willie Walsh, CEO of IAG (the merged firm that brought together British Airways and Iberia) provides a wide-ranging overview of the strategic issues facing IAG and the airline industry.  He talks at length about the strategic rationale for the BA/Iberia merger and the benefits that the merger (as part of a broader process of airline industry consolidation) is starting to generate.

This interview is perfect for students preparing for AQA BUSS4 2012 on Takeovers and Mergers.  Take a look at the section starting at about 5 mins 45 seconds, where Walsh talks about the difference between mergers and acquisitions. 

Walsh also explains his view on what is meant by leadership in business and explains something about what is involved in being a CEO.  He talks about the need to address stakeholder concerns.

BUSS4 gold dust!

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PEST - IAG and BMI acquisition

Wednesday, February 01, 2012

International Airlines Group or BA and Iberia are trying to acquire BMI from Lufthansa.
BMI subject of another sale
A move which would allow IAG would gain c. 56 additional take-off and landing slots at Heathrow. Lufthansa had bought up most of BMI’s shares in 2008 but has failed to prevent the group losing money.

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How to turn threats into an opportunity at Ryanair

Tuesday, January 31, 2012

Michael O’Leary, quoted in Management Today, describes the situation facing Ryanair towards the end of last year. He highlighted the threats from the EU recession and higher oil prices, but typically O’Leary found the opportunities more compelling: the “unfolding failure of the package tour operator model, significant competitor fare increases and capacity cuts, created enormous growth opportunities for Ryanair, as large and smaller airports across Europe compete aggressively to win Ryanair’s growth” he said.

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Who has what it takes for this job description?

Monday, January 23, 2012

Here is a real job description for a job vacancy currently being handled by head hunters. The job?  Head Coach for the England Rugby Team. A great example of how the functional areas of a business (in this case HRM) link through the the corporate (or strategic) objectives of an organisation.

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The Business of Football - Everton explain where the money goes

Monday, January 16, 2012

This is superb - a really useful resource to help explain the concept of an income statement and cash flow too.

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Thomas Cook begins down the long road of retrenchment

Wednesday, December 14, 2011

Here we go.  Embattled tour operator, hotel owner and travel agent Thomas Cook has signalled the start of a prolonged period of retrenchment in a bid to ensure its short-term survival and long-term future.  A terrific research case study for students to follow in the months ahead, but an awful lot of pain for stakeholders in the business, not the least thousands of employees who face an uncertain future.

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Thomas Cook opts for a different generic strategy for success

Sunday, December 11, 2011

Fans of Porter’s Generic Strategies (yes, that should include all A2 business students) should keep an eye out for an important strategic announcement from troubled tour operator Thomas Cook in the next few days.  We’ll post an update to this blog when the details are made public.

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