Marketing Revision PowerPack
PowerPacks - our superb new revision format - provide comprehensive and concise revision materials for students taking post-16 courses in Business, Marketing or Management.
This volume covers Marketing - an essential component of all major post-16 business and management courses.
Our author, Brue Jewell, has broken down the specifications of all the key post-16 specifications to identify 43 separate revision topics. In each presentation, the essential knowledge and issues have been distilled into clear, concise summaries, making them ideal for revision purposes.
Each presentation is provided in three formats:
- Original PowerPoint (ppt) format: these can be edited by customers who have access to Microsoft PowerPoint
- SCORM-compliant (zip) format; each presentation can be imported directly into any Learning Management System (LMS, VLE, MLE etc) enabling teachers to track the usage by any student of every slide in the presentation pack.
- PDF format: ideal for sharing on a school network or for printing out in handout format
- Flash interactive format: this great format allows students to browse each PowerPack in an Internet browser. Slides can be navigated using a great menu and thumbnail display and content can also be searched.
Bruce Jewell is an experienced and widely-respected Business Studies author and Principal Examiner for a leading Awarding Body..
The topics covered in the Marketing Revision PowerPack are as follows:
Advertising
AIDA and DAGMAR
Industrial or B2B Marketing
Boston Matrix
Branding
Channel Strategy
Channels of Distribution - Introduction
Consumer Behaviour
Consumer Segmentation
Direct Marketing
Family Life Cycle
Forecasting for Marketing
International Marketing
Introduction to Marketing
Levels of Products
Market Research - Introduction
Market Share Related Strategies 2
Marketing Analysis
Marketing Mix
Marketing Environment
Marketing Objectives
Marketing of Services
Marketing Planning
Marketing Research Methods
Marketing Strategy
New Product Development
Niche Marketing
Packaging
Personal Selling
Physical Distribution
Pricing
Product Adoption
Product Life Cycle
Product Mix
Product Positioning
Promotion
Push and Pull Strategies
Questionnaires
Relationship Marketing
Sales Promotions
Sampling
Secondary Research
Skimming V Penetration
Sponsorship
STP Market Segmentation
Targeting
Types of Consumer Products
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