| Business Strategy Cases: UK Holiday Industry - Single User |
| Case studies focusing on strategy and competition issues in the UK holiday market |
Price: £10.00£11.75 Including VAT
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The eight case studies cover: - Structure of the UK holiday industry - Rise of the specialist tour operator - Changing patterns of product distribution in the travel industry - Bonding an business failure: how customers need to be protected in the travel industry - Portrait of a buy-out: evaluation of how Hoseasons' strategy may change following its recent management buy-out - Business problems suffered by Mytravel Group plc - Brochures - what future for the holiday brochure as a method of promoting holidays? - Holiday pricing |
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Click here for the table of contents |